Damien Justus in Virtual Reality, Technology, Business Jan 9, 2017 · 2 min read · 1.3K

VR: The New Giant


VR: The New Giant


Virtual reality has taken the world by storm. What used to be a science fiction sort of idea has now become science fact. With wearable goggles that strap your phone to the inside of a contraption, you can be immersed in a virtual environment for relatively cheap. If you have a smartphone, you've already won half the battle.


The technology that goes into these things is as ingenious as it is complicated. However, the rise of VR has been a meteoric and interesting one. In this article, we're going to take a look at some of the new trends in VR and in the process show you what to look for in a VR headset.


2017 will be a year to learn.

The big goal of 2017 is to explain to a segment of the population what VR really is. Many haven't experienced it yet, or if they have they've only experienced it in the form of Google cardboard or something similar.


As of this point, VR has only been imagined as something in the consumer market. It remains to be seen what customers are going to do with the technology going into the future. One thing is for certain, though: VR has only been on the rise in recent times.


Mobile-driven VR is going to bring way more people to VR.

The rise of disposable wearables in VR has been meteoric. A number of magazines (including The New York Times) have shipped out Google cardboard for free, and Verizon stores recently gave out Star Wars Google Cardboard models after a partnership with Lucasfilm and Google.


Getting these free wearables can be decisive in getting people into VR. However, some people don't consider 360-degree video to be real VR. Unfortunately, there's a possibility that consumers will consider VR to be low quality because of the fact that wearables can be given away for free.


VR is one of those things that simply has to be experienced in order to get an idea for how it actually works. In this sense, Google's foray into cheap wearables is pretty ingenious. It will further allow people to figure out what VR is and ultimately lead to more people jumping on the bandwagon of this exploding trend in order fulfillment and virtual reality goodness.


Home warranties also factor into wearables, as the cost of a home warranty up front could affect the likelihood of someone getting into a more expensive wearable for VR technology.


This is set to change everything about events such as movies, TV, sports, medicine. The applications of this nascent technology are nearly limitless. Along with that, they can have a broad impact on how these things work going into the future. If a doctor can pull up in virtual reality 3D scans of a patient, then the entire practice of medicine can be truly revolutionized.


Bigger budget content.

There have already been a number of movies that have produced VR content as a way of doing marketing for the movie. It doesn't seem like there will be VR movies just yet, but the possibility is definitely out there.


It's actually estimated that the VR market is set to be $30 billion by 2020.


Since the technology is just now being explored, there won't be a lot of games that have VR support just yet, but the possibilities are out there and they are limitless. We're going to be seeing more and more games, movies, and a variety of other bringers of content starting to place value on VR.


VR as a trend is only expected to rise as time goes on. When you look at the fact that there are cheap wearables out there that can deliver compelling content, it's easy to see why this will continue to grow over time.


VR is huge now, and it's only set to get bigger. Now's the time to invest in this technology.




Paul Burge Jan 10, 2017 · #5

The market potential seems huge, but I wonder just how much it will cost to make a complete movie in full VR and would this be prohibitive. In any case an exciting leap...Thanks for a thought-provoking read @Damien Justus

+1 +1
Mathias Jung Jan 10, 2017 · #4

Not only magazines shipped Google cardboard for free - Oneplus, the smartphone company behind the flaghip killer phones , gave away free Cardboard VR sets excluding shipping to promote the launch campaign in VR of a new phone.
Although less impressive and less immersive that the HTC vive, I agree that cheap cardboard CR for handheld devices will bring the concept to the masses.

also, welcome to the hive!!

+1 +1
Javier 🐝 CR Jan 10, 2017 · #2

Very interesting @Damien Justus. Welcome to beBee !

+1 +1
Paul Walters Jan 10, 2017 · #1

@Damien Justus Thanks Damien, interesting piece

+2 +2