Effective Lead Generation Technique for Software Products: Leverage Multi-Channel Exposure
For most software companies, lead generation is the key to keep the business alive. Challenges such as strong competition and the constant and rapid change in technology must be overcome in order to compete in the market and eventually have long term clients.
Software leads are no doubt hard to find. Many factor such as CHAMP; CHallenges, Authority, Money and Prioritization need to be considered when looking for software leads. It is important for every marketer to leverage their techniques on how to look for possible prospects and nurture them for a possible partnership. And for many, multi-channel lead generation approach is still the way to go.
Software companies must focus on the following when choosing for lead generation techniques:
- Ideal Customer Profile
- High ROI
- Predictability & consistency
Check out these tips to maximize your software marketing experience and acquire a good set of quality B2B software leads.
When it comes to email marketing, having a targeted email list is a huge help to achieve higher return of investment (ROI).
Emails can be personalized depending on the need of your prospects. And many marketers use targeted email marketing to send relevant information to entice interest and influence prospects to make a decision to buy.
According to Mailmunch, based on an email marketing survey from Econsultancy, 55% of email respondents get more than 10% of their sales from email.
How targeted email marketing works?
- Prepare a targeted email list
- Send out introductory email to prospects within the list
- Follow up prospects with positive responses, who opened the emails, and those with no replies should be your least priority.