Generating Software Leads with a Small Budget
Starting a business, as it is, is already a daunting undertaking. So, you can just imagine how it’s like for a start-up software company in Australia to go up against the competition, which consists of better-funded and more established organisations.
Yes, a start-up is funded, too. Nevertheless, the funding is just enough to put up the business and make it take off the ground. Unless the business gets off to a good start, it’s hard to tell whether there will be extra funds to spend on marketing and advertising campaigns. On the other hand, big-time software companies have substantial budgets for their marketing spend; thus, they can generate software leads without breaking a sweat.
Now we go to the all-important question: How can a software company generate more leads with a small budget? Is it even possible? Yes!
Low-Budget Lead Generation
Naysayers will say generating leads for your software company would be impossible if you’re not willing to shell out a huge amount of money. However, many companies, including start-ups, have proven that it is feasible.
Because traditional marketing and advertising can be expensive, you need to “discover” marketing channels that will maximize brand exposure without burning a hole in your pocket. You can do so by devoting your marketing spend on developing fail safe inbound strategies, such as leveraging on your content, social media, and taking a unique approach to industry trade shows. With these, you will not only increase traffic to your website by leaps and bounds but also rake in more generated leads.
Launching the Inbound Strategy Campaign
Because you can’t match your well-funded competition on a budget-for-budget basis, the first step is to execute a foolproof inbound strategy. Going head-to-head with companies that have no qualms spending will be a losing battle, so stick to the resources you have available.
With a well-thought out inbound strategy, you will never have to resort to paid searches, mass email campaigns, or target cold leads. Rather than pay others to do the marketing campaigns for you, focus your entire marketing budget on inbound efforts, which covers the second step of the campaign.
The second step is to create quality content – blogs, whitepapers, videos, webinars, infographics, and others – that your clients will find valuable. For instance, you can host a webinar for a