Dara Lin en IT - Information Technology, Software, Technology Lead Generation Specialist • Callbox Australia 5/3/2018 · 1 min de lectura · +400

IT and Software: Mastering Product Knowledge Before your First Sales Pitch

IT and Software: Mastering Product Knowledge Before your First Sales Pitch

Consumers today are socially networked, digitally connected, and favor detailed information regarding the product they want to purchase. And most of them conduct research before even speaking to a sales team. However, smart buyers usually approach sales representatives when faced with questions they need accurate answers for. These questions are those which cannot be answered by social media posts, web articles, white paper, and even the website itself. Hence, having extensive product knowledge is important in effectively handling customers’ concerns for successful sales.

Significance of Knowing the Product Being Sold

Since tech products are higher form of commodities that require thorough explanation before customers completely understand how they are used, product knowledge is necessary in closing deals. With that, sales staff gains respect, trust, and loyalty from the customers while they eventually make positive buying decisions. However, it’s better to expect difficult questions from customers in order to be ready in providing them the exact answer they need. Software and other IT products are not easy to sell, so sales representatives really have to be alert in addressing concerns.

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How Software and IT Companies Make Sales

Establishing personal connection with customers is an essential strategy in making sales. Sales staff should possess the exact product knowledge needed in providing dependable service for potential customers. On the other hand, once a salesperson failed to provide clear explanations on how the product works, it can push customers away. Below are some tips to help create positive customer experience:

  • Answer all questions. Chances are customers will throw the most difficult questions before purchasing a product. Therefore, product knowledge training is essential in equipping the sales staff when it comes to handling potential customers. In addition, confidence and composu