Secret to Powerful Lead Generation In Australia? CREATIVITY
One of the most important factors that can help your business generate more and better sales leads would be creativity.
Think of Steve Jobs, Bill Gates, Elon Musk, Mark Zuckerberg, etc. If you look at their qualities, they all share that creative touch with their products and their market. The way they present their products and services enables them to succeed in their lead generation attempts. This is also something that you can do as well. While it is true that creativity to the extent of the above visionaries is hard to emulate, you can at least approach their level of success.
And here is how you do it:
Consider your prospect’s buying journey.
In lead generation, every prospect is different. Knowing which stage your prospects are in their buying process will help you develop a strategy on how to be creative in your sales approach.
Prospect’s buying stage usually includes:
- Research/ Brand awareness
- Decision to purchase
Diversify your channels.
Nowadays, multi-channel marketing is important. Whether you use social media, email, blog posts, voice, chat, etc, you need to be creative in finding ways on how to connect with your prospects.