Dara Lin en IT - Information Technology, Marketing, Telecommunications and Informatics Lead Generation Specialist • Callbox Australia 9/11/2017 · 2 min de lectura · +400

The 10 types of Marketing Strategies for the Telecom Industry

The 10 types of Marketing Strategies for the Telecom Industry

According to an article from budde.com.au, the overall growth of Telco sectors is stagnating and there is a need to go through cost-cutting in order to maintain its profitability. But the innovation and technology development allows companies to become more competitive.

As a marketer, trusting and knowing you have a good product is not enough. Writing down how good you feel about your product and backing it up with facts is important. However, making it big in the IT industry is tough. Here are the 10 types of marketing strategies that could help telecom companies keep up with their competitors.

Email Marketing

Many Australians check their emails every day. That is why telecom companies use email marketing to maximize their effort in promoting brand awareness. Email marketing is a good way to connect, build a relationship and nurture your prospects. If you have a good database, you can send out introductory emails whenever you have a new product to prospects within your database.

Related: How to Get Your Email List Geared Up for 2017


Online Marketing

Australian consumers spend most of their time online to research products before they make a decision to purchase. So promoting your products and services online is a good marketing strategy to create brand awareness and drive the attention of your prospects