The Secret Ingredient in Turning Your Social Followers Into Qualified Leads
Would a plain cupcake, with no extra flavour nor garnishing, appeal palatable to you? (I don’t think so..)
Each cupcake recipe has a required oven baking temperature in order to achieve the desired taste and shape and the same purpose applies to flavouring, frosting, and garnishing to make your cupcakes look so adorable and of course, qualified saleable desserts!
In the B2B world, social media followers, like plain cupcakes, will remain in the same level and label unless nurtured, where needs are uncovered and their topmost level of interest is achieved, before you can turn them into qualified leads. Aside from standard social media goals such as Likes and Shares, there are some extra tactics that would help turn your social followers into leads.
Below are some tips that you can integrate with your social media marketing to achieve extra special lead generation results:
The Email Marketing Flavour
Social media, when done right, can boost brand awareness and help you build a good relationship with your followers via constant web activity and communication. However, one thing that social media is not fully equipped to do is to generate quality leads. At this point, use some extras like email marketing tactic which will induce the lead generation process to enhance the effectiveness of your social media marketing. Here’s more, learn how to make decision makers and prospects call back or reply to your email.
Strongsocial.ca points some reasons why email marketing should be an essential ingredient to your social marketing lead generation mixture:
- Your audience already knows you
- Social media is noisy, email is quieter
- People will see more in your emails
- You can say a lot on email
Watch this 4-part video series about How to make your Emails impossible to ignore by Rebecca Matias.