Dara Lin en Marketing Lead Generation Specialist • Callbox Australia 14/9/2017 · 2 min de lectura · +100

Warning: Don’t let Your Market Competitors Eat you Alive

Warning: Don’t let Your Market Competitors Eat you Alive

Whether you’re a start-up company or have been in the business for quite some time now, who doesn’t want to position your business in the market?

For many SMBs or any large corporation, you always consider how to stay on top of your competitors when developing your product. It may be easy or difficult to achieve depending on what type of business you’re into, the kind and size of your customer, etc.

To help you reevaluate your business model process, here’s how you can position yourself in the market and stay ahead of your competitors:


Focus on one product and specialize.

For startups, it is best to start small and build one product at a time. Because your focus is developing only one product you can create one that is more targeted to your market. Not to mention create a marketing tactic that can convert prospects into buying customers.

TIP: When developing a product, avoid trends or seasonal products that won’t have a lasting effect on consumers.

Related: IT and Software: Mastering Product Knowledge Before your First Sales Pitch


Provide a full suite of services

When it comes to providing service, this strategy usually works. It is always best to provide a variety of service for your customers. This strategy works because the fact that the customer can go to you for all their needs can be very appealing to them. 

For example:

A sales and marketing company who offers a full lead generation services from lead nurturing, lead management, multi-channel marketing and marketing automation software are more likely to be considered by customers than a company who only offers appointment setting alone.


When developing a product focus on User-Friendliness

Businesses often reinvent and improve their products. However, nowadays improving your products isn’t enough. More and more consumers are looking for a user-friendly product. You might think that all the good ideas have already been taken, but that’s definitely not the case.