Consumer madness became viral. It is difficult to determine the extent and possible areas, when
and how will it all together finish. We
all contribute. Me too. Few months ago, on Sunday evening, around nine in a consumer
euphoria attack, contemplated upon the idea of croissants with coffee, goat's
milk (or soy bar, because my stomach is difficult …), so I dropped by the local
The "drinking team" on the bench across the
store just renewed supplies of brandy and beer. They did not even notice when I walked past them and entered into
their shopping center - with various shop offers (booze and ticks, but also some
toiletries, newspapers, and all kind of products, as well as
fruits, vegetables etc., choosing - dinner or lunch.
A girl on the cash register just worked clearing and
preparing to close shop. Sunday at 9, the night, I thought what I was and what
the dropout consumer fever. I'll buy milk, and perhaps record (and then buy) a
few more unnecessary things (type peanuts, beer, chocolate, newspapers ...) but
then, here is my place. A Sunday nights are long, especially when you lie down
across the TV with any film or the like. Entertainment.
- Good evening, greeted politely.
- Evening ... replied the girl at
the cash register with resignation.
- Do you have a goat's milk? Or
soy, I asked most polite, aware of the fact that I came to shop at almost 9 PM, minutes before
closing, to ask not just the usual product that was regular on Sunday, the end of the week
that the girl was dead tired ...
She looked at me blankly,
probably with the thought that I have a more serious mental case, even than the team on
the bench ... She gave me the one totally resigned look with some irony and cynicism,
which was still so little will be headed for the shelf milk and dairy products,
and added ...
- I'll check it out. no, we do
not have a goat. No soy. Regular cow, usually. Is still something you should
...? She asked and looked through me.
I imagined what it would mean
something else. Maybe a bird's milk, a star from the sky on the forehead
instead of a kiss, a deep bow and ... not really the case. But even that was
not enough. After I took the milk without fat, I stopped
at the booth of chocolate and sweets. I noticed her eyes, almost pitiful, full
of false sympathy for people who feel mentally inferior. I felt even a shred of
sympathy. She came closer and waited for my first question, comment or
question. She knew that you can not help.
I began to see the chocolate and
biscuits. I already took a bitter chocolate, when I saw few new products. Instead of dark chocolate
with 45% I picked up the dark with 72% cocoa parts. It flew her comment.
- Sir, this is more expensive and
less sweet, not even very fine. In fact, what's the difference…?