Motivational Speaking - 10 Do’s And Don’ts Of Hiring A Speaker Coach
When you decide it’s time to take your career to the next level, public speaking is a smart and cost effective way to add 30–300% more income without huge investment in equipment, sponsorship or staff.
It will travel with you, drive a very effective brand, position you as an industry leader and make you an instant celebrity wherever you go.
So how do you get your stage wings if
You have a fear of public speaking.
You don’t know how to sell to people.
You have nothing interesting to say.
You have no idea how to monetize your new found vocal talents.
The answer is you get a great coach.
Not a crappy one.
A great one.
How can you tell the difference?
Here are 10 things you must look out for…
- Track record. What have they actually done in the realm of public speaking that justifies their position? How many paid events have they spoken at? What range of audiences can they share experience of commanding? How long have they been speaking? Do they have width as well (EG other stage skills that may help like singing, comedy, hypnosis, magic, dancing, pub quizzes etc)?
- Compatability. To go on stage takes a level of ego. Otherwise why would you believe that you have something to say that other people should listen to? The question is about whether you can work with them and learn from them. You don’t have to like them, it helps, but you are there to learn from a master and somewhere you have to make a relationship that helps both of you grow and find greater success.
- Strategy. How do they plan to help you? Is there a road map? Do you need one? From my experience there are several factors which stop someone from becoming a public speaker.
- Fear of an audience.
- Inexperience of working a live audience.
- Bad material.
- Inability to sell (this is to convince with ideas as much as products and services).
All these (and a few more) can play a factor in someone’s ability to speak but no single solution will fit each client. Each person will want something different from their coaching and that is what needs strategizing.
4. Practice. Will you be able to get practice in front of them for review and direction? Not every performance has to be done like this but you should be able to return for tips and techniques from time to time too.
5. Budget. Remember this is one of the most important skills you will ever learn. It’s not a certifiable skill (even though some are available) but it is A MARTIAL ART IN COMMUNICATION. What’s the ability to stand up in front of 100 people anywhere and lead them towards your objective really worth to you? If you think the answer is priceless, make your investment from the point of view based on where you want to go and how quickly this coach can get you there rather than whether it will cost you more than a few steak dinners this month.
When you can speak to an audience every steak dinner is free.
6. Objectives. Be specific.
Ask… What do YOU actually want from this?
- Do you want to be a TV presenter?
- Would you like to do better Facebook Live videos?
- Would you like to write a book and tour Meetup groups selling it?
- Are you planning to talk about your business or services onstage?
- Is the ability to speak in front of a board room full of company directors your true aim?
- Do you freeze when selling real estate property and just want to know how to avoid and overcome this?
Can your coach offer a guaranteed solution to exactly what you want or just a general overview of stagecraft?
If she can’t give you exactly what you need then maybe you are investing in the wrong person.
7. Activity. Public speaking is ageless. If you are great, the older and more doddery you become, the more people will pay to see you, cherish your message and revere your presence. Is your coach out speaking on a regular basis? Unless they have actually retired from public life ask yourself this question…
“If the industry doesn’t value them enough to pay for their services, why should you?”
8. Role model. Do you really want to be like them? What else do you think they are going to teach you?
If you hate their style and the way they work an audience, you are going to be a ‘mini-me’ version of that (at first anyway) until you find your own style. Can you see them in action? You Tube allows you to audition them from your mobile device from the comfort of your living room but still make sure to do the due diligence as all audiences are completely different and require unique solutions to engage and share ideas with. You coach should have depth of experience to be able to give practical examples of every scenario.
9. Testimonials and credentials. What do others say about them? You want videos of people just like you who are willing to put their reputations on the line and sing their praises. Then ask yourself… ‘Are these people good speakers and would you watch them onstage?’ If the answer isn’t positive neither should you be.
10. Yourself. This is ultimately about learning the most personal of all talents and WILL change your life.
- Can you handle this?
- Are you really up for the experience?
- Are you coachable?
- Will you be able to take criticism?
- Can your ego deal with negative feedback?
- Do you have the time to train?
- Can you fill the gaps in your training by getting practice, looking for speaking opportunities and watching videos of speakers to model their best bits?
Ultimately, you can learn on the job, but you will also learn in public. In a world of social media, someone somewhere will be waiting to share your performances online.
Get a great coach and the comments section of every future post will be
‘Great insights. Let us know when we can see you next…’
And that’s what you are paying for.
Dave Crane recently won the Al Arouwad/ MTV award as the best motivational speaker in the MENA region. He is also an award-winning broadcaster, NLP hypnotherapist, author and speaker coach. In his career, he’s run radio stations, coached many of the world’s favourite brands and worked alongside some of the biggest names in entertainment and sports.
Find out about Dave’s Comedy Stage Hypnosis Show too.