User Engagement & Satisfaction: beBee Beats LinkedIn in Landslide
In case you haven't noticed, beBee is buzzing.
As many beBee users already know, the startup affinity social network beats LinkedIn in a landslide regarding
user engagement and satisfaction. These are two critically important social media metrics. This is really amazing
considering how LinkedIn boasts of having over 400 million users.
But if most of those users are inactive, then what's the point of LinkedIn bragging about them? That's like boasting about a big pond filled mostly by dead fish. LinkedIn might be trying is to fool the masses with questionable advertising to leverage and monetize its services. Whereas, on the other hand:beBee proves that less can be more when it comes to user engagement. That is, fewer users with far more engagement on beBee compared to LinkedIn.
beBee co-founder, Global CEO and serial entrepreneur, Javier, says the following about the fast-growing affinity social network:
"beBee is the next big thing in professional social networking. Our mission is to create a professional world that is more open and connected." - Javier
- He adds: "beBee
is disrupting professional social networking by establishing
connections through passions and common interests that create more
professional engagement and deeper and more successful business
Proof in Pudding
As that old saying goes, the proof is in the pudding.
To wit: I conducted my own unscientific research comparison which further buttresses this point about user engagement. The results showed that many of my blog posts received double to triple to quadruple the number of views on beBee versus LinkedIn -- even though they were the same or similar versions.
As most of us know, user engagement (or lack thereof) is closely correlated with user satisfaction and the overall user experience -- not to mention brand loyalty.
One might ask: how is it possible that 14-year old LinkedIn, which claims nearly half a billion users, can equate with far less user engagement than one-year old beBee with about 10 million users? This appears to defy all logic and common sense.
The outcome of this comparison speaks volumes: beBee is better for bloggers in general, and overall user engagement in particular.
Credit Where it's Due
Creating a new social platform that thrives on user engagement is no easy task in an ultra-competitive social media environment.
Thus beBee co-founders, CEO Javier Cámara Rica and Executive President Juan Imaz, deserve many accolades for this outstanding achievement in such a short time period.
What's likewise astounding is how Javier appears to be everywhere at once, never missing a beat in directly engaging with users on beBee and potential users on other sites, like LinkedIn.
When was the last time YOU received any direct , personal communication from LinkedIn CEO Jeff Weiner or Facebook founder and CEO Mark Zuckerberg?
Never...that's what I thought.
Of course, as I'm sure Javier and Juan would both acknowledge, a lot of credit goes to all the beBee employees and engineers behind the scenes. They are the unsung heroes helping to create a great user experience. Then there's Teresa Gezze, Communications Manager for beBee, who has likewise been an invaluable asset to those of us in America.
Linked OutHas LinkedIn left you feeling linked out lately?
If so, this is likely due to LinkedIn causing so many users to become frustrated, if not aghast, at the business platform's alleged indifference to fostering user engagement and creating a satisfying user experience.
This trampling of user engagement and satisfaction also cost LinkedIn in terms of brand loyalty and brand image.However, LinkedIn doesn't appear to care, at least as witnessed by its pompous attitude of intentionally ignoring user concerns. This is a core message which bears repeating, especially as beBee targets user growth in North America, the UK, Australia and elsewhere.
To paraphrase that popular saying from real estate: It's all about engagement, engagement, engagement. beBee has it, while LinkedIn has lost it.
The number of total users for which LinkedIn and other social platforms boast is nothing more than a mirage in many instances.
beBee's rate for Monthly Active Users (MAUs) is 45% -- compared to
23% for LinkedIn, based on industry data. Or, in other words, a whopping 77% of
LinkedIn users are inactive and linked out. Moreover, users who are active
on LinkedIn continue to voice major concerns about the lack of promised engagement for blogging and on groups, due to platform-wide restrictions.
Then there's the key metric of average daily time on the site by users. LinkedIn ranks toward the bottom of this variable with an average of 2-minutes compared to 50-minutes for Facebook, according to comScore.
This is analogous to a shiny brand new sports car, like a Ferrari. Sure, it looks great on the outside and everyone wants to drive one. However, without that potent engine under the hood it won't get you anywhere. Users on beBee are the engine under the hood helping to propel this site to success in a short time -- along with the beBee management and leadership team noted above (the "unsung heroes").
Thus, let's make sure to set the record straight and reiterate it:
- beBee = unrestricted and active user engagement with a satisfying experience.
- LinkedIn = Orwellian "Big Brother" intentionally restricting user engagement with a purported reckless indifference to the user experience.
This glaring disparity could not be more clear. What do YOU think?
- Also check out my recent blog post: How Social Startup beBee Benefits Bloggers
- What is beBee? Why is beBee Disrupting the Current Model of Social Media (Javier)
- How to Use beBee Producer, the New Blogging Platform (Teresa Gezze)
- The Ultimate Guide to Using beBee (Teresa Gezze)
- Learn How to Use beBee (John White)
- beBee Ready to Swarm North America (David Grinberg)
- How to Succeed on beBee (Ashley Marie Taylor)
- How to Use beBee Hives (Paul Croubalian)
ABOUT THE AUTHOR: I'm
an independent writer and
strategic communications advisor with over 20 years of experience in the
public and private sectors -- including work in the White House, Congress and national news media.
I'm also a Brand Ambassador for beBee. In addition to beBee, you
can find me buzzing around on Twitter, Medium and LinkedIn.
NOTE: All views and opinions are those of the
author only and not official statements or endorsements of any public
sector employer, private sector employer, organization or political