WHY PERSONAL BRANDING IS IMPORTANT FOR ENTREPRENEURS
“In this ever-changing society, the most powerful and enduring brands are built from the heart”- Howard Schultz, Former CEO of Starbucks.
Over the years, I have been a part of several projects that involve entrepreneurs and how to make it in the business world. It goes without saying that entrepreneurs pay attention to various aspects of their business in order to maximize profits (I mean, that is why we are in business isn’t it?). They pay attention to the products, profit margins and so on; often times they forget to pay attention to the one thing that really matters. In the formative years of building a business, it is very important to pay attention to branding and the image that they portray to customers and the general public alike.
As Machiavelli rightly put it, “the vulgar crowd is always taken by appearances and the world consists chiefly of vulgar men”.
In the world today, it is very important for entrepreneurs to pay attention to their branding because it could make or mar a business. This article will serve as an eye-opener as well as a reminder. It will serve as an eye opener for those that did not know the importance of personal branding and as a reminder for those that already do.
Branding is a conscious effort that is built to meet the standards that you seek for your business. Personal branding is important for both entrepreneurs that are starting out and those already in the game for long. I like to compare personal branding to the process of building a house. It is important to build it to completion. More importantly, it is vital that you keep the house that way even after completion. Building a brand is important but maintaining it is much more important.
Today, with the internet, personal and corporate branding is easier and much more fun than it was decades ago. You can appeal to a wider range of audience and get your product to people through the four corners of the world. As easy as it seems, it is important to be strategic when it comes to branding your business. This is why there are professionals that understand the importance of branding and they know how to do it the right way. Proper branding can never be too costly because it is what represents the company as a person and