Why Should a CEO of a Social Media Company Like Your Post?
This is true that Jeff Weiner, then CEO and now Executive Chairman of LinkedIn, or one of his secretaries, had clicked a “Like” reaction on my LinkedIn article “Power of a LinkedIn Connection.” In fact, the top CxOs of top corporates occasionally engages in blog posts of common people. The CxOs deploy secretaries to engage from their social media profiles. They do engage in promoting the policies of their companies.
There must be some strategy behind every action of the CEO office
As the CEO of LinkedIn, Jeff Weiner promoted a strategy that he called the culture of compassion. It is quite clear that the culture of LinkedIn dwells on empathy. We can notice it throughout almost all engagement of LinkedIn. Above all, all LinkedIn members are empathetic towards the fellow LinkedIners.
That is how the Culture of Compassion started on LinkedIn. All the members, premium or free, grow their network, exercising this empathy factor. If most members are devoid of empathy, the organic growth of the platform may stop.
The “Culture of Compassion” was there on LinkedIn, and it is still an active policy of LinkedIn
The culture of compassion is a simple phrase. Everybody can say that.
But it is not easy to implement a culture of compassion inside a corporate.It is not even easy to make it a policy inside a home. Every member of a family is not equally supportive of others.
When Jeff Weiner took the responsibility CEO of LinkedIn, he wanted “compassion” to exist as the base culture on LinkedIn. He talked about it several occasions later (One such interview is enclosed for your quick view).
Building a Culture of Compassion
The membership drive has grown significantly because of this policy. Members of LinkedIn are generally very compassionate to each other. At least, my experience during the last six years didn’t have any case of rude communication or behavior with any of my LinkedIn connections so far.
Adoption of a culture of compassion is not an easy task in a corporate and among its members
Why I call it a difficult task is not difficult to comprehend
When I was a child, I used to read the teachings of great persons. Every great person preached to love and spread compassion. As a child, I faced a lot of hate and bullies in school, starting from elementary to high. I had seen a lot of hate in society.
A culture of compassion is not so easy to implement even inside a family
Let me give an example. Consider the members of a family. My elder brother and I didn’t show the same degree of compassion for anybody, say when a plumber came to fix a water tap problem. Our parents instilled compassion in our upbringing. But later, when we grow up and go out to school/college and join a profession, our overall outlook changes.
By clicking “Like” to the posts of LinkedIn members, Jeff Weiner demonstrates the culture of compassion
Nothing can better inspire others than your own behavior and activities
You may hold the top administrative position of a company. Maybe you are the oldest member of a family. That doesn’t mean that the members of the company/family would follow your instructions/rules.
It doesn't matter whether your instructions/rules are for the overall good of the company/family. It only matters if you also obey your instructed rules and demonstrate it to the other members.
Don’t be a bad teacher of a school who imposes a rule of “no mobile phone inside the classroom,” but himself/herself often break the rules and use mobile phones inside the classroom.
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Text Copyright © 2020 Debesh Choudhury — All Rights Reserved
I am a solution architect for Digital Identity, Data Privacy, Password & Cybersecurity, Distributed Ledgers, IoT, a Researcher & Academician of Electronics, Computer Eng. & IT, an Entrepreneur & Writer with articles. I use GNU/Linux, Free and Open Source Software for all works, whether educational or entertainment, professional or personal. I was featured twice in Forbes Entrepreneurs channel articles as a Co-Founder of “The Unfluencers” LinkedIn Group. I am a Senior Member of IEEE & SPIE.