Debesh Choudhury in Scientists and Research, Social Media, Writers Co-Founder | CEO • IoTektronix Private Limited Oct 22, 2020 · 2 min read · +300

Why Should a CEO of a Social Media Company Like Your Post?

Why Should a CEO of a Social Media Company Like Your Post?

This is true that Jeff Weiner, then CEO and now Executive Chairman of LinkedIn, or one of his secretaries, had clicked a “Like” reaction on my LinkedIn articlePower of a LinkedIn Connection.” In fact, the top CxOs of top corporates occasionally engages in blog posts of common people. The CxOs deploy secretaries to engage from their social media profiles. They do engage in promoting the policies of their companies.


I explained this in a recent story on Medium.

So why Jeff Weiner or his secretary clicked a “Like” on my LinkedIn article?

There must be some strategy behind every action of the CEO office

As the CEO of LinkedIn, Jeff Weiner promoted a strategy that he called the culture of compassion. It is quite clear that the culture of LinkedIn dwells on empathy. We can notice it throughout almost all engagement of LinkedIn. Above all, all LinkedIn members are empathetic towards the fellow LinkedIners.

That is how the Culture of Compassion started on LinkedIn. All the members, premium or free, grow their network, exercising this empathy factor. If most members are devoid of empathy, the organic growth of the platform may stop.


The “Culture of Compassion” was there on LinkedIn, and it is still an active policy of LinkedIn

Now there exists a “compassion” project outside of LinkedIn as well

The culture of compassion is a simple phrase. Everybody can say that.

But it is not easy to implement a culture of compassion inside a corporate.

It is not even easy to make it a policy inside a home. Every member of a family is not equally supportive of others.

When Jeff Weiner took the responsibility CEO of LinkedIn, he wanted “compassion” to exist as the base culture on LinkedIn. He talked about it several occasions later (One such interview is enclosed for your quick view).


Building a Culture of Compassion


The membership drive has grown significantly because of this policy. Members of LinkedIn are generally very compassionate to each other. At least, my experience during the last six years didn’t have any case of rude communication or behavior with any of my LinkedIn connections so far.


Adoption of a culture of compassion is not an easy task in a corporate and among its members

Why I call it a difficult task is not difficult to comprehend

When I was a child, I used to read the teachings of great persons. Every great person preached to love and spread compassion. As a child, I faced a lot of hate and bullies in school, starting from elementary to high. I had seen a lot of hate in society.

A culture of compassion is not so easy to implement even inside a family

Let me give an example. Consider the members of a family. My elder brother and I didn’t show the same degree of compassion for anybody, say when a plumber came to fix a water tap problem. Our parents instilled compassion in our upbringing. But later, when we grow up and go out to school/college and join a profession, our overall outlook changes.


By clicking “Like” to the posts of LinkedIn members, Jeff Weiner demonstrates the culture of compassion

Nothing can better inspire others than your own behavior and activities

You may hold the top administrative position of a company. Maybe you are the oldest member of a family. That doesn’t mean that the members of the company/family would follow your instructions/rules.

It doesn't matter whether your instructions/rules are for the overall good of the company/family. It only matters if you also obey your instructed rules and demonstrate it to the other members.


Don’t be a bad teacher of a school who imposes a rule of “no mobile phone inside the classroom,” but himself/herself often break the rules and use mobile phones inside the classroom.


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Text Copyright © 2020 Debesh Choudhury — All Rights Reserved

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I am a solution architect for Digital Identity, Data Privacy, Password & Cybersecurity, Distributed Ledgers, IoT, a Researcher & Academician of Electronics, Computer Eng. & IT, an Entrepreneur & Writer with articles. I use GNU/Linux, Free and Open Source Software for all works, whether educational or entertainment, professional or personal. I was featured twice in Forbes Entrepreneurs channel articles as a Co-Founder of “The Unfluencers” LinkedIn Group. I am a Senior Member of IEEE & SPIE.


Zacharias 🐝 Voulgaris Oct 24, 2020 · #5

#4 That's a good point. Hopefully the management of beBee will one day take notice of these issues and make the changes it needs. Perhaps it's a matter of funding, I don't know. Whatever the case, there are other platforms that are worth using instead of LI and FB...

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Debesh Choudhury Oct 24, 2020 · #4

#1 @Zacharias 🐝 Voulgaris, Thank you so much for your analysis of beBee and LinkedIn. Many of us are common on both platforms. I don't log in and write on beBee quite often. I am unable to appreciate its commenting system. I don't get any clue which reply is to which comment. beBee as a platform has not progressed since 2016. The platform of LinkedIn is quite matured but the policies are degrading engagements among the users. It was exceptionally well running before Microsoft acquired it in 2016. The policy of beBee is good but the platform has to improve a lot.

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Debesh Choudhury Oct 24, 2020 · #3

#2 Your perspectives are true @Lada 🏡 Prkic ... It is a post of 2016, and I had to send a message to Jeff Weiner to get a "Like" from his profile! Later I seldom saw such intentional engagement from the LinkedIn CEO's office. What I felt that Jeff Weiner had a mission to get the number very high on the platform, after that he didn't carry forward the "Culture of Compassion". Now it is a non-profit affair managed by him outside LinkedIn.

And, yes I remember some instances I engaged with beBee CEO @Javier 🐝 CR. The beBee platform hasn't improved since 2015/2016. The commenting system is almost broken. Maybe @Javier 🐝 CR now lost interest in the future of this platform.

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Lada 🏡 Prkic Oct 22, 2020 · #2

Debesh, as far as I see it happened four years ago. The article you mentioned is from 2016. To me, it is not the same as Jeff Weiner himself engaged with your post or someone from the CEO office (his secretaries). On beBee, Co-Founder and CEO, @Javier 🐝 CR, regularly engages with users (although now less than before).
I am on LinkedIn since 2014 and experienced (still do) a culture of compassion among members of my network, but it does not apply to the whole platform. Sadly, I was a witness of many rude communications between LinkedIn members.
We shouldn't generalise. Every social media platform has pros and cons. :)

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Zacharias 🐝 Voulgaris Oct 22, 2020 · #1

Beyond the BS PR stuff that LI shoves down everyone's throat, when it comes to talking about its brand, there are also the facts. For example, LI is one of the most toxic places in the SM world, since apparently it's impossible for many people there to have a real discussion about something. Perhaps that's why many people (if not most of them) who are on that platform don't engage too much with the stuff that's posted unless it's a platitude that everyone can agree with. Also, LI doesn't have nearly enough diversity in the kind of posts that it hosts. At least in some other social networks, like beBee, you get to hear different views and topics that are unfathomable (i.e. too unprofessional) for LI. What's more, most people I've talked to who are new to the job market don't hold LI in high regard because it's too superficial. They prefer to build useful portfolios and use various sites to promote them, while a LI profile is useful but not something they rely on much. So, perhaps we should treat this Jeff guy with the indifference his social network exhibits towards all the free thinkers out there. After all, in case you haven't realised it, it's there for your money and the traffic you provide to it, through your content. If you want to engage with an audience, there are (much) better places out there. Cheers

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