6 Things Every Prospecting Email Should Have & 1 Thing They Never Should
Thanks to everyone who attended my webinar: Prospecting 2017: the New Normal.
I recorded the webinar for your OnDemand viewing pleasure.
The feedback was extremely positive (Thanks Mom!), as most attendees enjoyed "real world" examples of email prospecting and social selling that were discussed and presented.
So often, these webinars remind me of Sales Call Role Play (SHUDDER) - where EVERY call, conversation and interaction ends in a SALE!
Quick aside - I was participating in a cold phone call role play a few years back where the boss was a stickler for "realism" - and by that I mean he made us verbally say "Ring, Ring, Ring" to approximate the sound of the phone ringing before it was picked up. Genius.
So when it came to my turn as the "prospect", the poor rep across from me started doing the old "Ring. Ring. Riiinng. Riinnnng." I just let it go on and on and on. He must of said "Ring" for 20 seconds and my boss said to me "Aren't you going to pick up the phone?"
I said, "Nope, I don't recognize the number and I hate cold calls!" ZING! Everybody laughed. Except my boss. But when you're a salesperson who's 200% of quota, you get to joke around in training.
Ok - back to the the post. One of the things that was most appreciat