How AI helps to transform the digital marketing?
What is Digital Marketing?
Digital Marketing is the marketing of the products or services of the business online on any platform such as desktop, mobile, tablet or any other digital medium. Digital Marketing is build with many techniques such as Search Engine Optimization (SEO), Social Media Marketing (SMM), Search Engine Marketing (SEM), EMail Marketing, ORM, and Pay Per Click (PPC) / Paid Advertisement. All the techniques are work differently on Google for eg. PPC shows advertisement on the google page, SEO helps to rank on Google.
A few years ago, marketers were somewhat reluctant to incorporate artificial intelligence (AI) in their digital marketing strategies. But this year they’ve gained a lot more confidence in using AI since its ambiguity has been reduced with respect to the results it can provide. These intelligent tools keep evolving more and more and are even reaching a point in which they are able to surpass humans in certain aspects like we’re about to see.
AI Effect on Digital Marketing:
Here is how AI will change the face of digital marketing in 2019:
Chat bots will take the customer experience to the next level
Content generation and curation will be much efficient
Voice search will be the standard
Predictive analytics will alter the digital landscape
Personalised Product Recommendations
Enhanced Shopping Experience
As you can see, having artificial intelligence on your side will give you several benefits in your digital marketing strategy. AI is the new face of productivity, efficiency, and profitability.
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