don kerr

7 years ago · 3 min. reading time · ~10 ·

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A rising tide floats all boats

A rising tide floats all boats

b271bf0c.jpgIt has been my privilege recently to do some interviewing and copywriting for Burlington Foundation (http://burlingtonfoundation.org/). 

Through Burlington Foundation’s unique endowment funds, individuals, families, corporations and community groups can make a difference in the community for years to come, leaving a lasting legacy of making a difference. And changing lives. They describe what they do as enabling people to give brilliantly.

If you have such a foundation in your community (there are many across Canada - you can find out more here http://communityfoundations.ca/ - I can recommend them as a very effective and efficient method to ensure your donated funds actually go to work where they can do the most good.

The stories I got to write were diverse although each one had a specific golden thread running throughout - whether you're committing hundreds or thousands of dollars, when your efforts are coordinated we create a genuine ripple effect - hence, referring to a rising tide lifting all boats.

Over the next two days I will share a couple of the stories I crafted for these fine folks.

The first centers on Food4Kids.

Brilliant nurturing: DJ and The Pear

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DJ is wearing a brilliant kelly green ski jacket. He’s a strapping boy of seven whose eyes sparkle with the clarity and wonder of someone just beginning to travel the road of life. His mom, Viviane observes him with affection born of knowing that her son’s story could be quite different.

Do you remember the last time you bit into a fresh pear and felt your senses explode with pure delight? That’s how Viviane describes DJ’s first, and now several, encounters with fresh fruit. Imagine that - a simple piece of fruit creating a real difference to a family.

This little family has been lifted by the ripple effect of the Burlington Foundation’s support for the community. By partnering together, the Foundation and Food4Kids ensured DJ and 298 other kids like him don’t go hungry.

Gayle Kabbash is the Community Relations Manager with Food4Kids. While observing DJ and his mom you can see Gayle’s emotions rising. She quite easily describes the organization’s mission to provide packages of healthy food for elementary school students from at-risk or low-income homes with little or no food during weekend periods or throughout the summer months. What comes harder is communicating the gratitude she feels for the support the Food4Kids team receives from the community. “People are endlessly surprised that we have this need in Burlington. Quite simply, we do and we are very conscious of meeting the needs of children and families most vulnerable in our community.”

“We want to be able to say yes - always,” she says. “We don’t ever want to turn away anyone who has a clear need. Thanks to grants such as the ones we’ve received from Burlington Foundation, we’re able to confidently say - yes we can help.”

Jennifer Steventon, whose son just hooked up with DJ to hang out in the warehouse, is a Food4Kids’ program coordinator. Her moving commentary included, “The unconditional support of organizations such as Burlington Foundation and the people who support us, is humbling.”

Jennifer is prone to goosebumps! As Viviane begins to tell more of her story, Jennifer’s arms take on the appearance of a script written in braille.

Viviane wants people who are also struggling like her to rid themselves of the shame and stigma that often accompany the realization that sometimes we all need a leg up. You might not recognize it if you saw her on the street, but Viviane is a brave and loving mom.

“This place is amazing. Before Food4Kids DJ would ask me for healthy food and I’d have to tell him, ‘baby, we just can’t afford that right now.’ And, they offer more than food. I can get a good hug here too. Jennifer and I sometimes share a few tears. We both believe it’s so important that we make our kids our first priority,” says Viviane.

“The Foundation has been quite generous in their support of Food4Kids’ weekend and summer program over the past several years,” comments Gayle. “We couldn’t have done it without the support Burlington Foundation provided.”

“The Foundations’ work is largely behind the scenes,” observes Colleen Mulholland, Burlington Foundation President and CEO. “With the support of our community, we are very proud to partner with agencies such as Food4Kids who provide the critical support to those most in need. What we are able to do very effectively is help the community as a whole rise up. We define a unity of purpose that revolves around sustainable giving and leadership.

“Certainly, supporting the health of our children through initiatives such as Food4Kids is a clear opportunity to show how giving brilliantly through the Foundation improves the quality of life in our community.”

Viviane concluded our time together with this, “The first day I received a basket, I cried. There was lettuce, cereal, peaches, cheese. There was even some meat and milk too! DJ has even come to love porridge!

“I want more families in Burlington to go get the help their kids may need and don’t let your pride get in the way of making sure your children grow strong and healthy. I won’t always have to use this program but right now it makes an enormous change in my life and DJ’s too. Thank you.”

Through Burlington Foundation’s unique endowment funds, you, your family, your company or community group can make a difference in our community for years to come, leaving a lasting legacy of making a difference.

And changing lives - like DJ’s.

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For local folks, if you're interested in learning more about Burlington Foundation they are hosting a free public event on May 24. Learn more and register here http://burlingtonfoundation.org/about/events/happenings/

© Copyright 2017, Don Kerr, Don Kerr Writes  & Burlington Foundation - All rights reserved.

don@donkerrwrites.com

https://donkerrwrites.squarespace.com

https://ridingshotgun.squarespace.com



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Comments

Kevin Pashuk

7 years ago #10

Call it a coincidence... I was literally looking at these two boats today in Gravenhurst. Took my sister to lunch to give her a break and thank her for looking after my parents who are in a home there.

don kerr

7 years ago #9

#10
Thanks so much

Jim Murray

7 years ago #8

Have shared all over the galaxy.

Jim Murray

7 years ago #7

A really find piece of PR writing my friend. I could feel your personal emotions strongly all the way through. Well done, Don \ud83d\udc1d Kerr, although I must confess I expect nothing less from a Beezer.

Phil Friedman

7 years ago #6

How different the organizational ethos which you portray so deftly. Unlike with the larger "charitable" organizations to be found in the US and Internationally, I don't small even a whiff of the overpaid professional "CEO" and Executive seemingly omnipresent in charitable work these days. Well done, to Food4Kids... and we'll done Don \ud83d\udc1d Kerr!

Pascal Derrien

7 years ago #5

pretty insightful article Doctor Don \ud83d\udc1d Kerr a great spotlight post :-)

Sara Jacobovici

7 years ago #4

Don \ud83d\udc1d Kerr writes, "It has been my privilege recently to do some interviewing and copywriting for Burlington Foundation". A must read.

Sara Jacobovici

7 years ago #3

Well done Don \ud83d\udc1d Kerr. Your writing brings the stories to life!! You are enabling the good work of the Foundation to spread.

don kerr

7 years ago #2

Graham\ud83d\udc1d Edwards Thought you might have interest in the May 24 event.

don kerr

7 years ago #1

Gert Scholtz Love the share from my South African pal! Many thanks.

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