Can't Buy Me Love
Why Buying Followers Alone Won’t Build Your Community
Lately there seems to be an ever increasing amount of $ offers to increase your social media following. Sorry, but this demonstrates a complete lack of understanding of how social networks function.
But wait, there’s more. Despite the billions of dollars being poured into online communities almost 70 percent of customers never participate. Why?
Here are some of the reasons why communities fail.
- · Lack of planning
- · Outdated content
- · Uninspired discussions
- · Low engagement
“The quality of the communities you build is much more important than the size of your following” Donald S. Grandy
Many communities also lack the power of Brand Advocates - A.K.A. Superfans, who are passionate about promoting and interacting with your brand anywhere they can.