Donald 🐝 Grandy PN en Lifestyle, beBee in English, Marketing Sport & Nutrition Coach • Precision Nutrition Sport & Exercise - Level 1 Certification - Pn1 3/12/2017 · 1 min de lectura · +600

Can't Buy Me Love

Why Buying Followers Alone Won’t Build Your Community

Lately there seems to be an ever increasing amount of $ offers to increase your social media following. Sorry, but this demonstrates a complete lack of understanding of how social networks function.

    • Can't Buy Me Love

      But wait, there’s more. Despite the billions of dollars being poured into online communities almost 70 percent of customers never participate. Why?

      Here are some of the reasons why communities fail.

        • · Lack of planning
        • · Outdated content
        • · Uninspired discussions
        • · Low engagement

      “The quality of the communities you build is much more important than the size of your following” Donald S. Grandy

      Many communities also lack the power of Brand Advocates - A.K.A. Superfans, who are passionate about promoting and interacting with your brand anywhere they can.

      Brand Advocacy and community go hand in hand. You can’t have one without the other.

      What is the link between Brand Advocacy And Building a Community?

      Without brand advocates to attract and engage members through interesting discussions and content, communities turn into virtual ghost towns. Conversely, if advocates don’t feel a sense of community engagement, they won’t get the recognition they need to continue participating, which means nobody is spreading your brand’s message!

      "I have learned from beBee that my influence will be determined by how well I place other people’s interest first"

      Donald S. Grandy

      As most of you know we Canadians are crazy about Hockey….. eh! Brands can take a lesson from pro sports teams and realize that when you can create an authentic connection with a supporter, you’re one step closer to turning a fan into a Brand Advocate. Hockey fans feel a connection with their respective teams and players. It spills over at work, their neighborhood, and man caves. Getting into the right conversations, and creating authentic engagement with hockey fans throughout the regular season and playoffs, provides a lasting connection, and turns a fan into a Brand Advocate/Super Fan.

      Although sports are part of the fabric of Canada, brand advocates and super fans go beyond hockey and Canada. The principles of building a community of Brand Advocates – AKA Superfans, however, remains the same.

      Hey! Wanna buy 10,000 followers on Twitter? Probably Not!

      Donald Grandy

      Precision Nutrition Certification - Pn1

      Sport and Exercise Coach

      *This content is strictly for informational and educational purposes only. It is not intended to provide medical advice or to take the place of medical advice or treatment from a personal physician. All viewers of this content are advised to consult their doctors or qualified health professionals regarding specific health questions. All viewers of this content, especially those taking prescription or over-the-counter medications, should consult their physicians before beginning any nutrition, supplement or lifestyle program.

Pamela 🐝 Williams 14/12/2017 · #2

I have kept this post on my notifications since you first posted, waiting for a moment to read 😊. So glad I did. The pursuit of followers has never been my intent on social media. I was looking for those who entertained, informed, inspired. Here's the problem with beBee, there are too many that fall into those categories. There is never a shortage of great material to fit my mood or fill a need. Great people everywhere.

Randall Burns 3/12/2017 · #1

Interesting read @Donald 🐝 Grandy Like your quote of ;
"I have learned from beBee that my influence will be determined by how well I place other people’s interest first"

I'm enjoying beBee due to the fact that there is such great engagement and interaction here, @Javier 🐝 beBee has a lot to do with that in his pro-active and involved approach.

Great post!

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