Growth Hacking Made Simple
We live in a world where the amount of digital information created and shared has escalated by more than nine times since 2005. According to AOL and Nielsen, 27 million pieces of content are shared daily (goo.gl/cmWt6L) Content can have massive reach and the power to influence purchase decisions, however, marketers often try to create content without taking the basic steps.
‘You Need Editors, Not Brand Managers’: Marketing Legend Seth Godin on the Future of Branded Content
Here are four basic, best practice steps, that will consistently deliver important content and drive results.
Content must be pertinent to your audience's behaviors and interests. Ask yourself these two questions: Why should people care and will they be inspired to take action?
You're competing with not only other brands, there is also a lot of noise from world news, natural disasters, politics and the economy. Brands can no longer count on a special day for their tweets to resonate. To create breakthrough moments, you need to surprise and intrigue consumers. It's always better to have fewer, higher-impact pieces of work than diluted content that doesn’t get noticed.