Team Members Must Have A Purpose Bigger Than A Paycheck
Have you noticed award-winning service? Happy, friendly team members who go the extra mile to satisfy their customers? In fact, for many people, service is the principle reason they remain loyal to a particular company. Iâve learned that what customers donât see is largely responsible for what they do see during their visit to their favourite company.
When you dig a little deeper you discover that nearly every company seems to have a âvisionâ statement, which, in most cases, is largely forgotten soon after itâs rolled out. What company do you know that gets it? Â One that offers a valuable lesson that any company seeking to motivate and engage its team members can implement.
What do the "Best Practice" companies do that others don't'? Letâs start with the difference between vision and purpose. A vision is aspirational. It casts a dream for what you want your company to become. It should be ambitious and audacious.Â
Example: Our vision is to become the worldâs most loved, most sought after, and most profitable company.
In order to accomplish its vision, a company needs every one of its executives, managers and front line staff to work together for a common purpose. A paycheck is usually enough to get most people to work on time, but only an inspiring purpose beyond a paycheck will encourage people to go the extra mile. A Best Practice company is a great place to work and brings the greatest joy because they have a meaningful purpose.â A purpose should answer the question, âWhy do we do what we do?âÂ
 Example: Our purpose is to connect people to whatâs important in their lives through friendly, reliable, and fairly priced products.
We all need communities of purpose in the companies we own or work for and in the communities where we live. Which would you prefer, loneliness, isolation, lack of trust, lack of solid personal and career relationships?âŠor a community built on a foundation of vision, purpose, values and amazing stories?Â
Donald Grandy
Precision Nutrition Certification - Pn1
Sport and Exercise Nutrition Coach
dongrandy@gmail.com
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