DIGITAL MARKETING TRENDS FOR 2018
2018 is upon us. Every new year brings change along with it. Nowhere is that truer than in the digital marketing industry. So, to keep you up to date, here is what you need to know so you can keep creating those Aha! Moments for your audience in 2018.
Whether we like it or not, our audiences’ behavior changes, technology changes, and our businesses change. That’s why it’s crucial for marketers to stay current with all the latest digital marketing trends.
Get comfortable, grab a notebook, and get ready to learn. We’re going to show you how to get the most of your digital marketing efforts in 2018.
MARKETING TREND #1:
CONTENT IS STILL THE KING OF DIGITAL MARKETING
Seems obvious, right? Actually, it’s not as obvious as you may think. Some marketers still ignore the fact that you can’t create a positive customer experience without quality content.
According to Google’s Zero Moment of Truth, brands now have more touchpoints than ever. That means customers interact with your brand multiple times (most often through multiple channels) before becoming buyers.
Given all the different touchpoints and channels, can you guess which element is the most important? You got it, content.
Now, 89% of brands are using content marketing to get the attention they want. However, content can be created with an endless combination of tones, formats, and goals. So, it’s still possible to stand out from the crowd.
MARKETING TREND #2:
CONTENT MARKETING JOBS WILL CONTINUE TO CHANGE
Content has become a vital asset to any marketing effort. However, digital channels have changed dramatically over the past few years. As a result, content marketing has become way more complex.Gone are the days of coming up with a few blog posts and publishing them every once in a while.
The good news is that you now have more interesting options that you can use to connect with your audience. Short, consumable content and live video are two great examples of changes that, while unheard of five years ago, are now core features of many major social media channels.
Obviously, these new tools require marketers with new skillsets. Some skills that you should make sure to include on your marketing team are:
- Graphic design and illustration.
- Content optimization.
- Audio and video production and editing.
- Content promotion.
- User experience.
- Content dist