Does the Presidential Campaign and Election Process Impact Your Sales?
Since the debates I've heard business owners blame any sign of slow sales on it being an election year. Studies have been done which negate the theory; one of which can be found here: Keep calm and keep shopping – how elections impact retail sale.
Yes - the election year does impact sales for many types of businesses.
HOWEVER, I do not thoroughly believe it actually has anything to do with politics or the ending political results; at least up through the election itself.
Afterwards, depending on the election results, many aspects of consumerism shift based on policy changes.
So, why do I theorize the election process can have a negative impact in consumer purchasing activities?
Globalization of Gossip!
Consumers are sooooooooooooooo busy following the media to see if Hilary popped a blood vessel or if Trump verbally offended someone and get lost in the tons of memes and debates and articles and blogs. The next thing you know, they forgot they might have been interested in buying a new sweater for winter and sleepily crawl in bed; only to wake up and immediately turn on the computer or tablet or smart phone to see what new gossip is permeating the Internet feeds.
So, yes, I do understand why some business owners might experience a slowing of sales. We are a nation that has moved beyond "break time water cooler gossip" to constant, live, and ever changing content available at a moment's notice which can be disruptive to our normal purchasing behaviors.
Why are your theories on how the election process affects consumer behaviors?