10 Ways to Find Content That Will Perform in Generating Leads & Sales
If you want to perform better in search, social media and email marketing, you need to create/curate great content an get it distributed to your targets audiences.
Admittedly, this can be a impossible task for many businesses who do not have a marketing team. So, here are some ways to quickly find great content to share or repurpose.
1. Curate top content from popular Facebook pages
Facebook is the world's top social media platform with a wealth of content. Look at the top performing Facebook pages relevant to your business. Take note of what kind of content gets the most likes, shares, and comments. You can also see how many views the videos garner.
2. Locate popular content through relevant subreddits
Reddit is a rich source of user-submitted content. Its upvote system lets you see the most popular posts right off the bat. You can gauge how much unicorn potential a piece of related content may have by the number of votes it has.
Say you're making an infographic about digital marketing. Visit the subreddit, reddit.com/r/infographics and sort by the most upvoted infographic:
You can browse subreddits relevant to your industry with a lot of members, a signal of how active and popular the subreddit is. You'll see the top posts that are the best recent content in that subreddit.
3. Mine Quora for FAQs
Quora is an underrated goldmine of content treasures. Search for your relevant industry and topics. You'll find common questions and as well as deep inquiries you may not have thought of before. You'll get ideas for new blog posts and be able to build out your website's FAQ.
4. Use medium to find inspiration
Apart from these great things about the blogging platform, what I love about Medium is interest-based following. Not only can you get ideas from the top posts in the interests relevant to your business, but you can also take cues from Medium itself to make your blog have better readability.
5. Find inspiration from Videos
Well-done videos are usually filled with information that you can mine and use with your own content to come up with something even better.
6. Subscribe to top industry blogs
Some of the best content are from the top blogs in the industry you belong to, especially if they're in-depth articles on topics that are not usually written about.
You'll know a good blog by its significant percentage of content that's informative and unique.On top blogs, you'll also notice a lot of blog engagement, like comments and shares.
7. Follow relevant hashtags on Instagram and Twitter
Hashtags are a great way to track topics across Twitter and Instagram easily.
You can then see what the most popular hashtags are and discern how most people on those platforms like their content in that subject matter.
Twitter is a more text-heavy channel, which can clue you into what people find most interesting in a given hashtag or topic at the moment.
8. Tap into user-generated content
User generated content (UGC) is a source of both insight and content ideas.
Reviews and feedback on your products, comments and messages on your Facebook page, emails with comments and suggestions regarding your business. UGC can yield a targeted response with specific details and concerns regarding your business, super useful to your business.
9. Find top performing posts on pinterest
Pinterest's image posts show what kind of aesthetics people are interested in. If you're looking to do visual content like photographs, charts, infographics, and image macros then Pinterest is a source of inspiration.
10. Repurpose your top performing content
When you create content, reuse it in another way.
Imagine being able to turn blog content into actionable podcasts or PDF files into engaging slideshow presentations shows. Or convert your YouTube videos into blog posts. Imagine being able to create content that is fresh and fabulous from what you already have.