An Inbound Marketing Strategy When Your Budget Is Low
Inbound marketing for a small business is the most cost effective method in attracting ideal clientele within a limited budget. Any small business can develop a simple, inbound marketing strategy which will proactively place you in the top of local search.
Content marketing represents the link between brand awareness and lead generation.
Without a consistent creation and distribution of fresh and relative content, a company’s entire marketing program will never perform their full potential. One’s inbound marketing strategy should not only be concerned with online content, but printed content as well.
Fortunately for small businesses, local search has leveled the playing field and has paved the way for a well planned inbound marketing strategy.
Inbound marketing is the place where all media, including owned, earned and paid forms of media, converge for maximum exposure. An inbound marketing strategy unites all marketing tactics online and offline. In short, inbound marketing is a systematic approach which involves:
- High quality & relevant content to attract hits to your website and/or content on other platforms such as YouTube.
- Converting those prospects into leads, either by email, calling or walking in.
- Following up with those leads into sales, further using additional content.
- Content can be generated by your clients and shared, such as online reviews.
Many Traditional Methods Are Expensive & Ineffective
Is outbound calling and advertising completely dead? Many companies find themselves in a “Outbound Marketing Rut”, struggling to establish sustainable marketing and sales processes that are easy to manage and affordable.