Great Storytelling Can Change Minds, Grow Your Influence
If you can tell a great story, you can people's mind and grow your influence with audiences and market places.
The art of storytelling goes back to the dawn of time. It’s a device that has framed cultures and shaped societies. Stories provide context and meaning for life, work, relationships, and societal norms.
Storytelling: A Vital Tool For Brands
High-quality, authentic storytelling is critical in today’s fragmented media environment. With noise and competition for consumer attention and brands targeting for greater personalization and impact, storytelling becomes key to establishing an emotional connection with your audience. In terms people and businesses can relate to, storytelling illustrates how a brand will meet customers’ needs and in turn, builds loyalty.
Understandable considering brands have been so ingrained in marketing language, sales pitches, and benefit bullet points that they don’t know how to step back and just be real.
Digital storytelling is an art and science when products and services are positioned through meaningful, contextual and even inspiring stories.
The Blind Spot With Branding
Branded storytelling is central to the entire marketing operation. When that happens, a brand understands the importance of investing in the teams and technologies required to build and scale branded storytelling. Yet, many brands do not see why storytelling is a focal point of their entire marketing approach so they are not making these critical investments.
Think Like A Publisher
Begin thinking like a publisher, not a marketer. Publishers build deep, trust-based relationships with the audience. Study their practices and methodologies and invest in the technologies and team members like the most successful publishers/media companies.
That requires letting go of the traditional marketing approach, including not focusing on ROI. Instead, focus on telling amazing stories and creating premium experiences of this storytelling content. Engagement and business development will follow.