Edwin Dearborn en beBee in English, Entrepreneurs, Marketing CEO • Premiere Lead Systems 8/8/2018 · 1 min de lectura · 1,1K

Great Storytelling Can Change Minds, Grow Your Influence

Great Storytelling Can Change Minds, Grow Your Influence

If you can tell a great story, you can people's mind and grow your influence with audiences and market places.

The art of storytelling goes back to the dawn of time. It’s a device that has framed cultures and shaped societies. Stories provide context and meaning for life, work, relationships, and societal norms.

Storytelling: A Vital Tool For Brands

High-quality, authentic storytelling is critical in today’s fragmented media environment. With noise and competition for consumer attention and brands targeting for greater personalization and impact, storytelling becomes key to establishing an emotional connection with your audience. In terms people and businesses can relate to, storytelling illustrates how a brand will meet customers’ needs and in turn, builds loyalty.

Understandable considering brands have been so ingrained in marketing language, sales pitches, and benefit bullet points that they don’t know how to step back and just be real.

Digital storytelling is an art and science when products and services are positioned through meaningful, contextual and even inspiring stories.

The Blind Spot With Branding

Branded storytelling is central to the entire marketing operation. When that happens, a brand understands the importance of investing in the teams and technologies required to build and scale branded storytelling. Yet, many brands do not see why storytelling is a focal point of their entire marketing approach so they are not making these critical investments.

Think Like A Publisher

Begin thinking like a publisher, not a marketer. Publishers build deep, trust-based relationships with the audience. Study their practices and methodologies and invest in the technologies and team members like the most successful publishers/media companies.

That requires letting go of the traditional marketing approach, including not focusing on ROI. Instead, focus on telling amazing stories and creating premium experiences of this storytelling content. Engagement and business development will follow.

Dee Poku Spalding 23/8/2018 · #5

Very interesting read!

Jerry Fletcher 18/8/2018 · #4

Edwin, I agree and disagree. As a professional speaker I have long known that the way to touch people's emotions (where the decisions are made) is with story. I have several signature stories that I'm asked to deliver on 3 continents. A story can be vital for brands but not if it is, in any way, phony. The most powerful stories for brand are the Genesis stories and follow on stories linked to the founders. These are stories that take on a life of their own and do not need promotion to exist.

Think like a publisher? Surely you jest! Publishers are the absolute worst marketers. Writers are the ones that build the audiences for print publishers. Digital publishers are another matter. Their strength is not ongoing trust-based stories but the rush to be first, to scoop the rest of the world and not to be too concerned about the truth. Stories about brand seldom, if ever, appear in the consumer press (digital or traditional) and never with continuity. To establish any real frequency the brand must resort to advertising and PR.


Much enjoyed your post !👍👍👍

Edwin Dearborn 8/8/2018 · #2

#1 Thank you.

+1 +1
Robert Vaters 8/8/2018 · #1

Great read!

+2 +2