How Do You Get Your Phone Ringing With Inbound Leads In 2020?
Q: How Do You Get Your Phone Ringing With Inbound Leads In 2020?
A: Growth Marketing!
Growth marketing is purely result-driven. It is a discipline and a series of systems applied by those who work tirelessly to find innovative ways to stand out and attract attention, get the phone ringing, keep existing customers engaged, how to retain them for years, and ultimately turn them into brand advocates who refer even more new customers.
Growth marketing is about understanding every stage of the marketing & sales funnel. It is not just about more website visitors, clicks, likes, or the number of leads. Growth Marketing concerns itself with any and all aspects of marketing and sales which leads to MORE CUSTOMERS.
“New Customers Are the Lifeblood of Any Successful Business”
My belief is that if finance owns the flow of cash in and out of a company, growth marketing owns the flow of customers in and out of a business. Without a consistent flow of new customers, your cash flow will continually suffer.
Growth marketing looks at any and all actions which could drive attention, new leads and more customers. This could include online advertising, cold-calling, email marketing, online reviews, SEO, strategic relationships, managing sales teams, customer service, video marketing, direct mail, referrals, word-of-mouth, local publicity, and so much more.
Effectiveness vs Confusion
Too many digital marketing firms and experts specialize in one of two marketing activities, which may or may not result in more customers.
They use confusing, monthly reports and big words to hide the fact that they do not know how TO MAKE A BUSINESS GROW WITH NEW CUSTOMERS.
Cookie Cutter Marketing Programs Fail Too Often
Prepackaged marketing programs fail as they do not understand your business’ uniqueness, strengths, and weaknesses. There is no way any digital marketing agency can give you an exact path if they do not have a deep understanding of your business, how it grows, and where the many hidden opportunities for growth exist.
You Can’t Grow, If You Don’t Know
Insight in the unlock for growth and profits. To get a complimentary assessment of your marketing and sales processes, please contact me.
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