How I Won National Publicity On HuffPost
Publicity is so important in generating buzz and recognition for your brand. A few days ago, I landed a story in the HuffPost.
Already, I am attracting more opportunities and referrals.
Working with the press can be challenging and time consuming. But when you land a story with a major outlet, it can represent many more opportunities being created for your brand than you could generate with only advertising.
Publicity builds trust, credibility, and exposure to markets otherwise untapped.
Publicity vs. Marketing
Marketing is defined by the American Marketing Association as, “The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
Marketing is communicating directly with consumers. This is done through advertising, corporate partnerships, sales teams, and social media promotions.
Publicity is the deliberate attempt to manage the public’s perception of a subject or brand. From a marketing perspective, publicity is but just one vital component within a broader marketing strategy.
Publicity refers to press coverage – TV, radio, print, online – and it’s the publicist’s role to secure media placement. Publicity is more narrative, focusing on telling a newsworthy story.
Best, Edwin Dearborn
P.S. Let me help you build a killer marketing strategy for 2018. I can show you how to leverage publicity, social media, video - and so much more - to build awareness and new customers for your brand.