Edwin Dearborn in Economists and Finance, Entrepreneurs, Marketing Co-Founder • Green Dragon Communications May 16, 2020 · 1 min read · 1.5K

Links To My Very Best Content

Links To My Very Best Content

Books I Have Written

Book - Power Branding Secrets: https://www.amazon.com/Power-Branding-Secrets-Customer-Interest/dp/0996313206

Book - Three Degrees of Separation: https://www.amazon.com/Three-Degrees-Separation-Powerful-Connections-ebook/dp/B07YR78386

Videos I Have Helped to Produce

Video - ROM Tech: https://www.youtube.com/watch?v=f6Qpo-Eof4s

Video - Birth Doula: https://www.youtube.com/watch?v=E-Iy6dZRCXo

Video - Baby Swim Lessons - https://www.youtube.com/watch?v=LkIOivYzhSA&t=3s

Video - Boel Acupuncture in Denmark: https://www.youtube.com/watch?v=Yry7_dupRR8&t=39s

Video - Lender Funnel Mortgages: https://www.youtube.com/watch?v=8IdUPBrASks

Podcasts I have Been a Guest On

Podcast - Proactive vs Reactive Referral Marketing: http://drjoesimon.com/2014/03/edwindearborn/

Podcast - Build Your Brand Audience: https://bkc.name/building-your-brand-audience-with-edwin-dearborn/

Podcast - How To Generate Leads and New Customers: https://www.marketyourbusiness.co/podcast-64/

Podcast - Generating Real Estate Leads with Facebook & YouTube: https://joefairless.com/podcast/jf1265-generating-real-estate-leads-using-facebook-youtube/

Podcast - Myths & Misconceptions of Personal Branding In The Digital Era: https://tetranoodle.com/podcast/myths-misconceptions-of-personal-branding-in-the-digital-era-with-edwin-dearborn/ 

Podcast - Branding Your Business: https://podbay.fm/podcast/715234889/e/1427235851

Developing a Content Marketing Strategy

Content marketing strategy, content strategy, and content plan.

People often use these terms interchangeably (which is understandable, as the lines are somewhat blurry), but each is a bit different:

Content marketing strategy
At its core, your content marketing strategy is your “why.” Why you are creating content, who you are helping, and how you will help them in a way no one else can. Organizations typically use content marketing to build an audience and to achieve at least one of these profitable results: increased revenue, lower costs, or better customers.

On the other hand, content strategy delves deeper into (in Kristina Halvorson’s words) the “creation, publication, and governance of useful, usable content.” Note that content strategy often goes beyond the scope of a content marketing strategy, as it helps businesses manage all of the content they have.