Edwin Dearborn

5 years ago · 2 min. reading time · 0 ·

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Referrals Are Best. What is Second Best?

Referrals Are Best. What is Second Best?

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Referrals Are Best. What is Second Best?

For most businesses, referrals are viewed as an organic byproduct of the company successfully doing its job. Moreover, they are cited by over 90% of business owners and entrepreneurs as the most profitable source of new customers.

If you exceed customer expectations, it’s natural to assume they’ll return the favor by singing your praises to their networks. If you blow them away with world-class customer service, you can expect a flood of social-media goodwill.

Rarely happens, right?

But here’s the problem with those assumptions: While referrals do happen organically, they’re never a given -- even if a customer loves your products and services.

In fact, a Texas Tech University study found that while 83 percent of customers say they’re willing to provide referrals after a positive brand experience, only 29 percent of them actually do it.

That’s a whopping 71 percent who do not - even when your amazing.

Moreover, generating tons referrals at scale can be quite difficult.

Online Searchers: Your Second Best Source

In the era of search, being immediately found is priceless marketing.

When someone goes out of their way to go online and search specifically to do business with a service provider, that person is easily your second best type of prospect.

I mean, they were looking for someone just like you!

Call it inbound marketing, search optimization, publicity, or branding --- it all comes down to being found and putting your best digital foot forward to earn enough their trust.

This is why landing at the top of Google’s searches (particularly at the top of Google Maps), as well as having many 5-star reviews, is so critical to your growth.

Be found, Look Trustworthy

Like referrals, positive reviews and being at the top of Google tells online prospects that you are legitimate and someone to seriously consider. Many will not want to look any further and will reach out to you immediately, as they want to get on with their lives.

Your Three Most Important Online Actions

1. Be at the top of search for the very keywords connected with your services and brand.

2. Continually generate and showcase positive reviews on Google My Business, Yelp, Facebook, etc.

3. Expand your advertising and marketing spend as your sales grow accordingly. This could include ads on Facebook, YouTube Instagram, and retargeting ads via Google.

Automation Makes It Easy

The best way to market your business is to have a professional marketing company, such as ours, deploy technology which places your ads at the top of Google’s search results, as well as help your clients to give you positive reviews faster and with more predictability.

Fortunately, it only takes a matter of a few short weeks to get all the above initiatives rolling and generating traffic and leads.

#Texas Tech University #Online #Google #Second Best #Facebook
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