Video Marketing For The Shy: 3 Tips

By 2020, according to Cisco, eighty-five percent of all content consumed online with be video content. To build brand awareness, generate more actionable leads, and to sell more products and services, you will need to create and distribute video content.

"The power of video can’t be ignored. It’s the most engaging type of content available today." - Forbes

As a bestselling author I have not only has created hundreds of my own videos, but I have also helped hundreds of entrepreneurs and brands across America and Europe to create hundreds of their own videos.

How To Overcome Video Camera Shyness

• Perfection is the blood brother to procrastination. You'll never make a perfect video. No one does. So begin making some videos. Believe me, the more you make the better you will become at creating video content.
• Watch yourself and then critique at how to become better. This is not an invitation to completely degrade yourself. You are critiquing yourself with the purpose to become better, not to point out how much you suck.
• Send your video to fellow professionals and ask them for their candid feedback. Listen to their suggestions and then shoot some additional videos.

What I Can Teach You

In my book, Power Branding Secrets, I teach invaluable skill when it comes to leveraging the power of video to place your brand, front and center, as an authority. I also share some insights regarding:

• What is the best, most affordable equipment to begin video marketing?
• How to “storyboard” your brand’s messaging and offerings with video.
• What the best distribution methods once your video is complete?
• Discover how YouTube can be a local lead generator and word-of-mouth marketing tool.
• How to attract more attention and customers with video marketing.

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Edwin Dearborn is a bestselling author and CEO or Premiere Lead Systems