Ekaterina Novoseltseva en Designers, Web Designers, Web Designers 20/9/2016 · 4 min de lectura · +800

Storytelling enhances UX design

Storytelling enhances UX design

Stories have defined our world, they are the basis for all the rules we have right now. They have been with us since cave drawings. They have continued to evolve with their purpose remaining the same; to entertain, to share common experiences, to teach, and to pass on traditions. Stories unify and clarify complex ideas into something universally understood because they appeal to something more than just brain, they appeal to our emotions. Storytelling builds a real human connection and this is the best way to engage your users, it is the strongest motivation for action.

Designers know that the best way to attract and keep people is by telling a compelling and addictive story. “The web is not a global network of connected computers. The web is a global network of connected people. And storytelling is still the most effective way to emotionally impact people.”  – Curt Cloninger

UX designers always try to build a positive, meaningful and memorable experience for their users through visual communication, design and interaction. Storytelling convey the best benefits of what you offer, especially the emotional roots of why customers buy from you.

“Marketing is not longer about the stuff that you make, but about the stories you tell” – Seth Godin. Storytelling is a very effective way of distinguishing your brand from others. People will remember your brand when it’s connected with a compelling story; you’ll bore investors with facts and figures but capture them if they’re wrapped in a story.

Academics and marketers have found that our brains process and store information in the form of stories easier and faster. So, when we hear that “once upon a time” there was a certain character in such and such place, our minds are immediately transported to this imaginary scene. Storytelling help your audience connect to your business on a personal and emotional level.



This is the crucial first step in creating effective story. By knowing your target, you’ll be able to empathise and understand what they want and need on a much deeper level.

“If you want to build a product that’s relevant to people, you need to put yourself in their shoes. You need to write the story from their side”  – Jack Dorsey

Your ideal audience must be able to make a personal connection to your story. Your story must make them feel something. The more feelings you can make someone e