UX designers have higher degree of responsibility in 2016
In 2016 we can finally see UX designers being given higher degrees of responsibility within organizations. User experience is not a differentiator anymore, it is a necessity, I would say even a must.
Nowadays every company should have at least one professional in charge of user experience of its products and services or work with UX design outsourcing companies, like Apiumtech. Why ? If you will study your customer’s’ journey, you will see that the major part of it is online and key touchpoint with the brand in on your website or app.
Marketers can do everything they can to bring clients to the company’s web & app, they can include elements of trust by putting testimonials, logos of the clients, projects, case studies, demo’s etc but the user flow, CTA buttons and the location of them is the responsibility of UX designers that track the results of usability studies, eye tracking, heat map analysis and many more to improve the design and make the interaction with the brand easier and more