Are the Millennials the new Hippies?
I was born in the late 80s and that means I am a Millennial. But what makes us the generation we are?
What defines us, the Millennials?
First of all, we are always connected to the news and information and we are kind of addicted to our smartphones. Because of that, we know exactly when something is happening in the world and we live our life through social media channels. We need to be part of a group, even if it’s just a virtual one and we tend to lose our individuality. We have an interest in politics and economics and we like to express our thoughts and beliefs on our social media accounts. We are not a violent generation and we would really want world peace. We feel the need to volunteer and we want to save the planet because we kind of feel responsible for the mistakes the older generations made regarding our ecosystem. We believe in God, but we are not attracted to religion. We prefer BIO food and turning to veganism is becoming a trend. The most important thing about us is that we actually started a revolution in the marketing world.
As I was thinking of this, I was listening to music and a Janis Joplin song entered my playlist and then it just hit me: “We may be the new hippies“. This thought made me smiled and I asked myself:
What defined hippies back then?
They were part of the “Flower power” trend that was born as a manifest against the Vietnam war. They lived their life by a non-violence ideology and preferred the nature and living in groups. Most of the hippies were attracted to spiritual experiences and rejected the classic religion. They were really into everything that was natural and tried to avoid food that contained additives. Most of them were vegetarians, because they considered this way of living more ecological. The heart of the “Flower Power” movement was in Haight Asbury, a district from San Francisco. The funny thing is that this district is located only at 40 miles away of Silicon Valley, the place that I consider to be the core of the “social media era”.
Well…there are definitely a lot of similar things going on.
Each generation thinks of it, as being unique and the best nature had to offer since the beginning of time. Fashion trends are coming back to life after 40 years or so, but do the defining characteristics of one generation can revive as well?
So are we, the millennials, the hippies with smartphones? Are we to expect the next “punk and disco” generation of this era? And if so, can we predict some of their habits and prepare our businesses for the next marketing revolution?