Elia Mihuta en Social Media Marketing, Social Media, Marketing Digital Marketer • Eggnita Studio 22/11/2016 · 1 min de lectura · 1,3K

Are the Millennials the new Hippies?

I was born in the late 80s and that means I am a Millennial. But what makes us the generation we are?

What defines us, the Millennials?

Are the Millennials the new Hippies?

First of all, we are always connected to the news and information, and we are kind of addicted to our smartphones. Because of that, we know exactly when something is happening in the world, and we live our life through social media channels. We need to be part of a group, even if it’s just a virtual one and we tend to lose our individuality. We have an interest in politics and economics, and we like to express our thoughts and beliefs on our social media accounts. We are not a violent generation, and we would really want world peace. We feel the need to volunteer, and we want to save the planet because we kind of feel responsible for the mistakes the older generations made regarding our ecosystem. We believe in God, but we are not attracted to religion.  We prefer BIO food and turning to veganism is becoming a trend. The most important thing about us is that we actually started a revolution in the marketing world.

As I was thinking of this, I was listening to music, and a Janis Joplin song entered my playlist, and then it just hit me: “We may be the new hippies.“ This thought made me smiled, and I asked myself:

What defined hippies back then?

They were part of the “Flower power” trend that was born as a manifest against the Vietnam war. They lived their life by a non-violence ideology and preferred the nature and living in groups. Most of the hippies were attracted to spiritual experiences and rejected the classic religion. They were really into everything that was natural and tried to avoid food that contained additives. Most of them were vegetarians because they considered this way of living more ecological. The heart of the “Flower Power” movement was in Haight Asbury, a district from San Francisco. The funny thing is that this neighborhood is located only at 40 miles away from Silicon Valley, the place that I consider to be the core of the “social media era.”

Well…there are definitely a lot of similar things going on.

Each generation thinks of it, as being unique and the best nature had to offer since the beginning of time. Fashion trends are coming back to life after 40 years or so, but do the defining characteristics of one generation can revive as well?

So are we, the Millennials, the hippies with smartphones? Are we to expect the next “punk and disco” generation of this era? And if so, can we predict some of their habits and prepare our businesses for the next marketing revolution?

Gerald Hecht 30/11/2016 · #14

#13 @Paul Walters Love is the answer...

Paul Walters 23/11/2016 · #13

@Elia Mihuta Thats what we need a new breed of 'hippie' . The onus is on the millennials to make this planet a better place. Great piece...thank you

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Max🐝 J. Carter 23/11/2016 · #12

Personally I am hoping the Millenials succeed where the hippies failed.

The hippies failed by allowing their movement to become about a lot of drugs and sex and more of a hedonistic approach to life not taking into account the effects of such behavior.

The edge of technology is something the hippies never had.

The Millenials have old hippies to talk to that the hippies never had.

There wasn't a generation that had tried before for the hippies to go to in times of need of guidance.

I am part of Gen X, the generation that feels guilty that we didn't do it.

I can think back as the hippy movement started making a comeback when I was in High School however we so brow beaten by the boomers, our parents we folded.

The Millenials have a lot of people that are older that are on their side that the hippies never had.

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Gerald Hecht 22/11/2016 · #11

#10 @Phillip Hubbell Where there was a sort of "official organization" for a time...Abbie Hoffman, Jerry Rubin...but ...yeah; their commitment (especially Rubin's, lol) to a "coherent program" seemed to: 1) have a short attention span
and 2) sort of lost motivation...and 3)...umm; oh wow man... I forgot what 3) was.

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Phillip Hubbell 22/11/2016 · #10

The Hippie movement in California was over before it started in Texas. It was a phase that lasted me from about the 8th grade until 12th, or from age 13-18. 1968-1973. It centered mostly around music and the quest for girls. In Texas, there was a fast car component, long hair, clothes. And speech patterns. It had little lasting impact on my thinking processes as it was fairly superficial. It was something to grow out of as adult needs and goals took hold.

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Gerald Hecht 22/11/2016 · #9

#8 @Randy Keho well --of course not all of the baby boomers were hippies; not all of those that were --went into policy...I think ultimately, it's not even about "hippies"...at all...it's about fulcrum points in history; a large demographic coming of age in a time of "bad craziness". People respond in different ways; to me the image of a hippie was that of someone who recognized/recognizes that the prevailing values at a given time are due for a recalibration...in a direction that is more "towards nature (the habitat we require to exist)" and less "towards separating from (and utilizing technology to conquer) nature...but I know...this whole Trump thing seems like such a bummer...and all these squares trying to bring me down with their rules.

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Randy Keho 22/11/2016 · #8

It should be interesting to see how millennials evolve into politicians. The original "hippies" didn't do so well.
At President-elect Trump's request, Tulsi Garrard, D-Hawaii, a two-tour veteran and millennial, met with him yesterday, which is considered "bad form" as a member of the other party. He requested her input on Serbia and foreign policy. She serves on the House Armed Services Committee and often challenged President Obama and his policies. Talk of her being offered a position in the Trump administration is highly unlikely. However, she broke with the Democratic Party over their treatment of Bernie Sanders.
I applaud her for apparently putting the country ahead of politics.

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