The "new" Italian Pinot Grigio is here!
Amongst all the grape varieties in the world, pinot grigio has had a startling amount of development in recent years. In 2000, world cultivation of pinot grigio was less than 46,950 acres. Just ten years later it had leapt to 107,491 acres. Italy is the most important producer of this grape, which is mainly concentrated in three regions: Trentino, Veneto and Friuli-Venezia Giulia. In 2015 those regions produced the 85% of all Italian pinot grigio, thanks to their total 51,425 acres of vineyards.
Because the top Italian white wine consumed in the United States is still Pinot Grigio (followed, of course, by Prosecco), the news of a totally new appellation reserved only for this grape is so important: it’s an additional quality guarantee for consumers. The aim, in fact, is not only to produce grapes according to the new and more stringent rules but also to track the entire production process, from the vine to the final bottle of wine. This way, there won’t be any more room for bottles of wine of dubious origin, and it will dynamically reduce the risk of counterfeit pinot grigio.