Emma Mullan in Online Marketing, Gambling Marketing Strategist • Hurree Mar 11, 2020 · 1 min read · ~100

Market Segmentation In The Online Betting Industry [Infographic]

The future of the betting industry is online. Thanks to the growth in digital technologies, this industry has found new ways to thrive via websites, smartphone apps and social media. The remote online betting and gambling sector now owns 37.1% of the entire gambling market, and it looks like this is set to continue to rise each year.

The internet has brought with it endless opportunities for data collection. This data can then be used to deliver highly personalized and relevant content to each of your customers. Mass marketing is no longer the norm. The consumers of today expect personalized content, so failing to provide it will usually result in the outcome of losing customers to a more tech savvy competitor. 

This is where market segmentation comes in.

In the betting industry you need to be segmenting your players based on a number of characteristics, including demographic, geographic, psychographic and behavioral. This is the only way you can be sure that you are reaching the right people, at the right time, via the right channel and with the right content. 

So, if you'd like to learn more about the importance of market segmentation in the online betting industry then this infographic is here to help:

Market Segmentation In The Online Betting Industry [Infographic]

Feel free to use this infographic within any relevant blog posts, and don't forget to let us know! I'd love you to share your article with me via emma@hurree.co. 

Debbie Rodriguez Jul 5, 2020 · #1

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