5 Practical tips to keep your Customers!
Some believe that customer loyalty is one of the most difficult tasks. And I can assure you, it's hard yes, but entirely possible!
I assume that you are already underway and have in mind that customer loyalty goes beyond believe he's only behind price. It is true that some hire just for that aspect, but I guarantee that many know you better than yourself and choose their service more for what you are than by what you present.
Tip 1: Be yourself!
For those just starting out, I recommend that identifies your business, the real reason for its existence ... Do not copy a photo, a text, a flyer. You can admire good professionals in the market, but know that they will not be at his side. Be yourself, it's art, creativity is your life, your experiences, your books, your music, your dreams, your travel, your loves.
Your brand must be on the honesty of the work it does and presents to the world. Do not pretend to be who is not, nothing will advance, your client will hire or buy your stuff and in the end will not be what he really wanted.
Tip 2: Know the other!
To build customer loyalty is important to know what he wants, when he wants and how he wants. So keep updated records; from time to time, contact customer, know what you are doing, how are things, have relationships beyond the commercial.
Sometimes we set meetings with similar affinities customers. We have made picnics, we went out to dinner together, exchange experiences and maternity even been together in mourning family. It really is a great involvement, but goes beyond the commercial, because we are not complete and parts. Take the time with what's going on with your client, and be sincere in these actions, nothing will advance you go to a funeral to show solidarity with his pain, if you are not willing to do that.
Tip 3: Exclusive service
In physical distance of time with excessive use of internet, seek situations where the customer feel unique, exclusive. Even use social networks, but nothing "more a completed job." Another is anything, it's just one more! Be creative, if applicable inspire in music or even hire advertising agency to assist in this task, but it is necessary to show that their work is unique and indescribable. Be more you and your customer, and not any other. Everyone likes to be flattered, recognized, pampered! And why not do it with your customer?
exclusive service also needs to be in the post-event. Keep communication after delivery of the work, make reviews, feed backs, ask for testimonials, is available for the later returns the initial negotiations, clarify doubts and make it happen! Show your differential even surprise with pampering.
Tip 4: Loyalty program
Large companies have realized the success of loyalty programs, rebates, discounts and even free gifts to the campaigns "indicates friend." How about studying the idea of this strategy and invest in your business? Customer happy and satisfied attracts other customers, and you create your networking circle without much effort. I have clients who hire me, and show me, and says that before deciding on insurance, you want my opinion on the cost benefit that particular vehicle can bring you. Some of these clients indicate to me saying "I'm the best Securitization of her life and still have the best laugh and embrace the best!", Will be ?! What matters is that she has discount and toast with me, after all many other customers, were given for it. Happy people attract happy people!
Tip 5: Simplicity
Facilitate the client's life is simple, but also by honoring their commitments. Deadline to receive our payments, but also for material delivery. Be simple in all media, is warm and friendly. Currently the client also investigates our life and if you have a dog and a traditional family and he likes it, strong hint that he hire you, or if you like ballad and heavy metal ... No matter the taste, it is the simplicity in their attitudes. transparent communication, secure, full.
These are for me some of the tips we use in our business. Of course there are many others, but I believe you should identify your tips and get your place in the market offering different solutions for your business and your customer. Assign more value than price, its products and services, showing that you are different from the competition.
And contribute your tips, too, we will work so that more people are happy and satisfied with our photographs, of staying in the pursuit of undefined.
written by: Lori Boxer
#6 to your 5 points: I truly believe that when it comes to sales---both in converting a prospect to a customer, and it keeping a loyal following of customers who keep coming back for more of your product or service---PASSION about your service or product because you BELIEVE in it, and because you USE it and because it BENEFITS you is most important. When you can show prospects and clients that you're not just selling them something and that, instead, you actually practice what you preach, that the product or service is THAT GOOD and you use it yourself, you will be have more sales, have better and longer-lasting relationships with clients, and get more referrals from them.