The Entrepreneur 101 - Books (Part 2)
Here goes part 2 of the entrepreneur 101 - Books, and in case you missed that first part, you can read it here
My 6th book on the list (and that will be different for most of you), is a book on your own "entrepreneurial area". Like I wrote before, if you can not have the luck to have a mentor to show you the ropes in the beginning of your entrepreneur life, you better listen to what those in your field is doing (and how they are doing).
In my particular case, I am on the "green" field (although, I am not a vegetarian or drive an electric car or even run my house on solar power) So, my admiration and willing to help on this area is just because an inner voice (no!, I am not a schizophrenic either) says to me , it is the right cause to fight for in this life time.
So, it does not really matter what is your area, pick up a book that shows you what the area is about.
Earthforce: An Earth Warrior's Guide to Strategy by Captain Paul Watson is perhaps the closest you will get from the real thing. Of course, it is easier to put a banner for "green peace" in some bridge or monument in a big city and beg for donations than it is to get a boat and stop the killing of animals "by hands" in our almost dead Oceans. So, if you want to hear from people in the front-lines of the green battlefield and their strategies, this is your book.
The 7th book continues on the previous idea, as my field is not only "green" but also on "positive technology" and "science" so, again get someone you admire and read on.
Tesla: Inventor of the Electrical Age by W. Bernard Carlson
The 8th book is Understanding Media: The Extensions of Man : Critical Edition by Marshall McLuhan , it is a classic book on the subject. I think everyone (entrepreneur or not) should understand the media, how it works and how it plays out. If you are looking for a very good start point, this is your book.
9th and counting .... Exit, exit , exit ... As an entrepreneur/founder you have two choices:
1) Die with your company and hopefully someone around you will pick the company after your death and continue on
2) Prepare an exit. As on the first part of this post, I mentioned the Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow and that is a good book to give you an initial idea and a look into the future, however you will need more than that , you will need a PhD on dealing with VCs and the VC's world.
So, if you are planing an exit, you better understand how the game is played on the final times. Your book (and the title says it all) : Mastering the VC Game: A Venture Capital Insider Reveals How to Get from Start-up to IPO on Your Terms by Jeffrey Bussgang
And now, last but not least, I'd like to present a special 10th book, it is not on Amazon yet, actually it is my own book and it is currently on the making. So if you want to know more and sign up for free updates as it becomes available, go ahead and copy and paste this address http://flavio.online on your browser and press enter/return, drop your e-mail on the site and I take from there.
Thank you for reading this post, hopefully it was useful for you.