BUILDING A BRAND THAT ATTRACTS HIGH PERFORMING EMPLOYEES
For any size business, it can be hard finding top-notch talent. The biggest misconception is thinking that once you put out a job listing, people will flock to it.
In most cases, it doesn't happen like that. Over two-thirds of organizations hiring full-time have trouble getting applicants to apply.
Why is that?
To attract high performing employees, you need a solid brand. You need to know what your own business is all about. Then, people will start to learn about it as well.
Months later, they know about your products and services but now they want a great place to work. One where the morale will be high and there are plenty of benefits.
Curious to know how you can build a brand like that?
Read on to find out!
Have a Well Designed Website
Your website is often the first impression you make. If it's poorly designed, don't expect to get many applications in your inbox.
On the other hand, if it's informative and has a great design, people will gravitate towards your brand. High performing employees want to work at places they can be proud of.
You want them to gladly state that they work for you. And not have them feel embarrassed because your online presence is non-existent or your website is outdated.
When it comes to a recruitment page on your site, don't be stiff. It's okay to be playful.
Stating, "you'll be notified if you qualify" sounds harsh and uninviting. Instead, write a paragraph or two explaining why they'll want to apply.
Do you have donuts for everyone on Tuesday? Is the dress code is casual? Those are the things future employees want to know other than the tasks of the position.
Not everyone looking for a job will apply to all the ones they see. They'll go with the ones they can see themselves working for five years down the road.
Write Informative Job Descriptions
It's easy to name every task potential high performing employees will have to do. This often re