Ecommerce News: What was HOT this week!
Welcome to the ecommerce round-up of the week as collated by myself, Gary Farmer, ‘social guy’ at Digital Boutique. This is the first in an ongoing series of weekly round-ups!
Plenty topics of discussion, especially around Instagram which is in the news for various reasons. We also have some info on Black Friday and a bizarre story to finish with. On top of that, we have Tweet of the Week where I scour Twitter and choose what I think is the best Ecommerce-related Tweet of the week. Unfortunately there are no prizes as yet for the chosen tweet. That said, we have shared the latest DB Spotify playlist of the week and a couple of other useful links so I hope you find those valuable. Do enjoy!
UNDERSTANDING INSTAGRAM FOR ECOMMERCE SELLERS:
Did you know that 68% of Instagram users interact with content compared to 32% on Facebook. Read here to on tips of how to get into this interactive, hip, young group. Article via The Ecommerce Project website:
IS INSTAGRAM SHOPPING THE DEATH OF THE HIPSTER DREAM
With the platform increasing its focus on monetising its large global user base, is Instagram’s street cred dead? Full article here via GQ Magazine:
5 ECOMMERCE SITE DESIGN TRENDS FOR 2017
This piece includes hamburgers, mobile design & cinemagraphs. Find out more detail on the latest trends. Article via Practical Ecommerce
A BLUEPRINT FOR BLACK FRIDAY
This links into our tweet of the week which follows. This piece covers a blueprint for black Friday and you will learn everything from sales planning to making improvements for the following year.
Shared via Practical Ecommerce:
DAWN OF CHATBOTS OR AS RETURN TO HUMAN INTERACTION:
That is the question! What is the answer?
Via Digital Marketing Magazine.
TWEET OF THE WEEK:
This week I have chosen this tweet from the people over at #ecomchat. It tackles the very hot topic of Black Friday. Check it out here:
AND FINALLY THIS WEEK...
Ecommerce giant in lawsuit over hoverboard related fire!
And no, it has nothing to do with Samsung! (wry smile).
I hope you enjoyed this week’s round up. I will post at the same time next week. If you have any thoughts / feedback / comments, please let me know.
Two additional resources you might find helpful are this Pinterest Ecommerce Kit for Ecommerce Managers with over 100 infographics covering most facets of Ecommerce: https://uk.pinterest.com/ecommerceluxury/ecommerce-kit-for-ecommerce-managers/
Also, I am building a Twitter list with Ecommerce professionals in it. Feel free to follow: https://twitter.com/garyfarmsocial/lists/ecommerce-pros1
Lastly, every week, the team here at Digital Boutique pick tracks from Spotify and make a playlist of the Week. You can check out the latest one here and perhaps give it a listen to keep you going through the week next week.
Gary Farmer is the ‘social guy’ at Digital Boutique! DB are an Enterprise Ecommerce agency with offices in Edinburgh and London. They focus on luxury brand ecommerce websites. www.digitalboutique.co.uk