Gaurav Singh in Restaurantes Madrid, Restaurantes, Marketing Jun 16, 2020 · 2 min read · +200

Top 11 Marketing Ideas for Restaurant and Food Delivery Startups

Top 11 Marketing Ideas for Restaurant and Food Delivery Startups

The food delivery service is becoming the top-notch and popular on-demand service. It becomes very important and requires the proper marketing plans to propel food delivery startup and create better brand awareness towards your startup. Thinking of creative solutions to promote your marketing plans and get better exposure to the market.

Marketing Ideas for Food Delivery Businesses

Here is the list of the top 11 food delivery startup marketing ideas which will help you to promote the app better.


#1. Launching a User-Friendly Website

Making a good website is an important segment. The website should be very user friendly and convenient for users to access features like typing the name of the restaurant and getting the list if his favorite restaurant or the cuisine in his nearby location. Also adding the about us section to make it easy for your customer to contact you and share their problems with you, setting up the user trust by creating a safe and secure payment procedure is also a crucial part.


#2. Promoting on Social Media Platforms

Leveraging social media to promote your food app and website is a good marketing strategy. Sharing the promotional content on social media and using amazing social media tools you can stay connected with your clients on the regular basis by providing the latest offers and discounts, helping you to increase your social media engagement and increase your customer base.


#3. Food Ordering Mobile App

A food ordering app is the most quickest and convenient way for your customers to place an order. You can bring your customers to your mobile app by providing them with amazing offers if they order using your mobile app. You can also keep them updated about the new item on the menu or any special event with the help of the push notification feature. Consider food app development if you have not an app for your food delivery startup.


#4. Blogging

Blogging is proved as a very effective restaurant delivery marketing tactic. Sharing the food knowledge to the world and mentioning the advantages of the restaurants using your blog. Also uploading knowledge like diets, food consumption, and many other things by helping out your customer like this will ultimately bring you more opportunities.


#5. Better Service

Improving your customer base by enhancing your service, by improving your service the customer satisfaction ratio giving the lead to an increase in the customers. For example, you can offer a service like 30 min or free delivery and many other options that will reap very useful for you.


#6. Advertisements

You can promote your app or website through the PPC, newspaper ads, magazine ads, distribution of the fliers, etc. which will lead to Better engagements. Another better options are ads on radio, television, placing banners, and hoarding will give you an increase of 15.5% of conversation ration in upgrading your brand awareness.


#7. Offers and Discounts

Offers and discounts are great ideas to pull out the customers swiftly. Providing discounts and offer to the customers who are ordering for the first time from your app, providing offers on the festive occasion like Christmas, Diwali, etc. may lead you to better profit insights. Also, the daily deals site will provide your customers with small discounts and offers each day.


#8. Email Marketing

You can make your customers and subscriber happy by sending him personalized emails of discounts over his favorite restaurants and cuisine. Email marketing will keep the customer loyal to your brand.


#9. Tie-up and Registring New Restaurants

Staying updated about the customer’s choice is a very important aspect of marketing. Enlarging your restaurant networks by dealing with the different cuisines which will help your customer to get multiple options while ordering food and covering all his favorite restaurants.


#10. Referrals

You can earn many more customers through referrals. By providing the customer with a special cashback offer or a discount offer when he makes his friends join the app or website using his referral link and both the customers will be benefited equally. Converting a user to a loyal customer is the primary goal of a referral.


#11. Review and Feedbacks

The reviews and the feedback option will not only help you out to do better promotions and improve on some aspects, but also help to attract more customers by getting more reviews of the customers it will eventually give a boost to your on-demand food delivery services and clear out your complications.


So, these are the 11 most effective food delivery business marketing ideas which will help you to increase your customer base and uplift your brand increasing the brand value.