Gert Scholtz

6 years ago · 1 min. reading time · 0 ·

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The Top Five Posts on LinkedIn

The Top Five Posts on LinkedIn

AES N=) =)

A recent LinkedIn Article lists the top five posts on LinkedIn, based on the number of Likes and Shares the posts received. I found it interesting reading and I made a few extracts from the grouping of posts. Here are a number of salient points on the articles and on the authors:


One article is by a LinkedIn Influencer. The rest are by “non-Influencers.”

One article goes back to 2014, two were published only in the last few months.

Brigette Hyacinth, who also publishes on beBee, is at number two. Congratulations!

The shortest article is only 298 words; the longest is just under 1000 words.

All five articles are about the workplace; wellbeing, colleagues and employees.

The number one article is titled: “Always Leave the Office on Time.” (I sure try to!)

Second: “How you treat your employees will determine the fate of your company.”

The third is: “Loyal employees are worth much more than their weight in gold.”

The five authors come from four different countries; two are from the UK.

The top article received more than 260 000 Likes, and in excess of 70 000 Shares.

All five articles each have more than 4000 comments; the top post has 10 300.

Two authors have posted just a handful of other LI articles, one author only six.

One author has 7 million followers (guess who?), another has much less - 7 000.

The youngest of the authors is in his 20's, the oldest roundabout six decades. 

The five top LI articles have in aggregate accumulated more than 1 million Likes.


Why does this tell me? 

It indicates the following about social media articles:


1. A short form article can do just as well as a longer post.

2. Engagement is not directly correlated to follower numbers.

3. A long track record of posting is not neccesarily required.

4. Top authors are diverse and spread across the world. 


That said, I am active on both social media platforms; LinkedIn and BeBee.

Each have their own unique characteristics as well as overlapping qualities.

And as Javier 🐝 beBee

Yet, for many reasons I like it more here on BeBee. 

Much more. 


#LinkedIn #BeBee #Top #Posts #LI
Comments

Gert Scholtz

6 years ago #21

Lada \ud83c\udfe1 Prkic That's a good way to put it Lada: " We should take the best of both sides." Though like you, as I mention in the post, I much prefer it here on beBee. Thank you for reading and commenting.

Lada 🏡 Prkic

6 years ago #20

Interesting stats, Gert. I like to read posts by Oleg Vishnepolsky and Brigette. They also post interesting updates that receive the thousands of likes and comments. I agree with Ken. I prefer beBee much more than LI, but I also spend time on LI because of my many connections from the construction field. We should take the best of both sides.

Anne 🐝 Thornley-Brown, MBA

6 years ago #19

I am very happy for Brigette. I write about similar topics and nothing has been picked up by the editors. I packed it in. The editors have their favourites. Other than that, no one gets seen. I know where I am not wanted and I am not a glutton for punishment. There are plenty of other places for me to post that do appreciate my work and will pay me for it.

Ken Boddie

6 years ago #18

I just can’t get enthused about LI, Gert. I tried it for over a year and eventually gave up since I deemed insufficient return for effort compared to beBee. Furthermore,, I am frequently amazed at the number of bloggers who use beBee to bitch and moan about LI yet still appear to spend time there.

Gert Scholtz

6 years ago #17

#18
Debesh Choudhury That's an interesting question Debesh - I have also wondered how often people just click Like without reading the post. In this case - thank you for actually reading my post!

Gert Scholtz

6 years ago #16

#17
Lisa \ud83d\udc1d Gallagher As far as I recall your articles have had very good reponses on Medium. LI is quite work and business oriented - maybe I will write a post on "The Business of Non-Business Articles" :)). Thanks for reading and commenting Lisa, good of you to stop by.

Gert Scholtz

6 years ago #15

#17
Lisa \ud83d\udc1d Gallagher As far as I recall your articles have had very good reponses on Medium. LI is quite work and business oriented - maybe I will write a post on "The Business of Non-Business Articles" :)). Thanks for reading and commenting Lisa - always good of you to stop by.

Debesh Choudhury

6 years ago #14

#1
I agree with Pascal Derrien .. The topics people "Like" is monotonic "Leadership", "Management" and "Work". The number of "Like" is a good measure about the popularity. But I have a BIG DOUBT whether the people really read the contents or just blown away with the viral wave? My recent LI short form post questions that - https://www.linkedin.com/feed/update/urn:li:activity:6330332921701982208

Lisa Gallagher

6 years ago #13

Interesting facts you wrote of above Gert Scholtz. It's been so long since I wrote on LI, I think I may forget how to now (just kidding). As you know my writings are always personal or about life in general... along with some travel blogs. I guess it wouldn't hurt to try and write on LI on occasion. Like you, I prefer beBee more and I've just gotten used to writing here now. Variety is a good thing. I love variety, it also shows a persons character when the are able to share something more than a business article on occasion.

Gert Scholtz

6 years ago #12

#13
That's exactly why I like it here David - more variety and more unique and personal blogs. Thanks for reading, commenting and your very kind words.

Gert Scholtz

6 years ago #11

#10
Robert Cormack Good point you make Robert - every site has its own idiosyncracies - and a post on one might do better than the same on the other - and vice versa. Thanks for commenting.

Gert Scholtz

6 years ago #10

#9
Edward Lewellen Thank you for reading Lewellen - glad you found the stats compilation interesting.

David B. Grinberg

6 years ago #9

Thanks for sharing this interesting info, Gert. I agree that Brigette Hyacinth is a "must read" and we are fortunate to have her unique blogging buzz on beBee. While I'm still active in supporting others and networking on LinkedIn, I stopped blogging on Pulse in early 2016 -- and my last post was about beBee! I agree with your sentiments assessment, Gert: "Yet, for many reasons I like it more here on BeBee. Much more." And a major reason why is due to all of the brilliant buzzing bees like you and countless others who help to make this platform so special and amazing. Thanks for all you do, Gert, and ditto that or everyone else who makes significant and selfless contributions to growing/improving this site.

Robert Cormack

6 years ago #8

I would definitely say it's what interests people at the time. LinkedIn is very different than beBee, something I've seen numerous times where something on LinkedIn garners more interest on beBee than LinkedIn. So, I guess, putting your eggs in more than one basket, like Javier says, makes sense.

Gert Scholtz

6 years ago #7

#4
Lupita \ud83d\udc1d Reyes Thank you for your comments Lupita and well said: "There’s lots of affinity, reality and true communication right here."

Gert Scholtz

6 years ago #6

Randall Burns Indeed so - the variety on beBee is wide and content varied. Thanks for stopping by and commenting.

Gert Scholtz

6 years ago #5

#5
Steve Jones People share for different reasons I would think, including their thinking that the post has interesting content and could be of value for others, so shares are not totally random and about luck Also, one does not need to be a follower to share a post. Thanks for the question Steve– hope I answered you.

Lupita 🐝 Reyes

6 years ago #4

Thanks Gert Scholtz! It’s interesting. In my opinion, LinkedIn is still a “numbers is what matters most” platform. What is good for those who just care about that only. But beBee, oh man, it IS the best platform nowadays! There’s lots of affinity, reality and true communication right here!! Let’s make it bigger inviting other to join us!! :D

Javier Cámara-Rica 🐝🇪🇸

6 years ago #3

#2
happy to hear this Randall Burns

Randall Burns

6 years ago #2

Interesting Gert Scholtz, I have been on LinkedIn for over 3 years and am rapidly losing interest, things are great here in beBee world.

Pascal Derrien

6 years ago #1

Informational but as you stated all about the same topic a bit too much one dimensional for me, it gives me the feeling that most bloggers on LI are stuck on a replay :-)

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