The Tesla of Bikes Got a Brilliant Idea
What do you do when you sell expensive products online, and they arrive at your customers damaged? You have to come up with a brilliant idea. Check it out.
Products getting damaged while being shipped, was a real challenge for Dutch bicycle manufacturer VanMoof, 'the Tesla of Bikes'. They manufacture street bikes that are at the high-end of the market, equipped with lots of electronics. Have a look at their amazing electronic bikes in this video: https://www.youtube.com/watch?v=RcrLLooXgSY.
VanMoof was started by two Dutch brothers, Taco and Ties Carlier, who wanted to develop the kinds of bikes that got people from A to B, without the fuss. For some reason their bicycles, shipped in big cardboard boxes, were getting dropped and damaged by their shipping companies.
The damage reports were a major problem for VanMoof. And they came up wit