Part 2 - More Than Mere Machines.. Niko Määttälä
Some of you might be wondering why on earth a digital marketer, who is trying to create a buzz about an upcoming social network (Grumblo) for car enthusiasts, is writing about the lives of drivers? Why does he even care? Humans, you see, we all are humans. We feel all kinds of emotions and sometimes it is another's story that leaves an impression on you. We will talk about digital marketing, social-media and cars all year-long but first....
( Missed the first episode? Click here )
Meeting Niko Määttäla
Finland being my second home, blue and white colors always catch my eye. There it was, a shiny, tuned, blue Nissan Silvia. Parked in the paddocks, it was getting everyone's attention. Behind the shiny machine was this guy, again, in blue and white with greasy hands, tired eyes but a noticeable spirit. That's Niko for you - Finland's own homegrown drifting star.
After capturing his driving skills on the camera , I decided to have a quick chat with him. With no regards towards the hectic schedule he was going through,