Hayley Bruce in Lifestyle, IT - Information Technology, Online Communication Conveyancing Technology Analyst • Legalzoom UK Oct 7, 2016 · 1 min read · 1.6K

Communicating to get what you want...

I am currently researching communication to see if I can find ways to make people better at communicating…here is what I have so far:

I am currently researching communication to see if I can find ways to make people better at communicating…here is what I have so far:

Communicating to get what you want…

Your business, customers, and personal success all hinge on you being a great communicator. You need to identify your strengths and weaknesses, set out a plan and implement a new strategy as soon as possible.

The four segment approach provides a snapshot of your communication position and overall strategy. 

Communicating to get what you want...

Complete the four sections; what you are doing right, what you are doing wrong, what you want your communication to be or not be. Do this before you start drafting to set and keep a clear vision of your end goal. Later you can use this to evaluate the quality of your communication.

Next, you need to shift your perspective to the receiving party or audience. To do this use WINK and WINDOW. You should do these exercises every time you have a point to make and want to get something done.

WINK stands for ‘What I Need to Know’. In other words, what is the minimum amount of background information your receiver or audience needs to understand the message? As you are looking through your receiver’s eyes, focus on their concerns, not necessarily their problem. For example, ‘your customers are demanding quicker delivery times’ rather than ‘your business has a problem with deliveries.’ You should set this out at the outset of your communication.

WINDOW stands for ‘What I Need to Do, the Output and When’. You should tell the person what to do in simple terms (buy the product, sign the petition, give me your thoughts). Tell them what output you expect. For example, ‘email me with your decision’ or ‘tell me your thoughts at the next meeting’). Tell them when you expect the action or response and be specific, even if there is no real deadline. This should be done at the end of the communication, or if you have made multiple points, at the end of every point.

How do you know this communication technique will work? Well, this very article has been structured using this technique, so give me some feedback as soon as you can, I’m eager to hear from you.

Hayley Bruce Oct 10, 2016 · #5

#4 Not really, other than the green ones are the more positive. Thank you for your feedback.

+1 +1
Charles David Upchurch Oct 9, 2016 · #4

Aha! You changed the graphic! Much better, now. Do the colors have specific meaning?

Charles David Upchurch Oct 9, 2016 · #3

#2 That's not what I meant, @Haley. The graphic would be fine if you removed those axis lines. The rectangle in the center was fine, for example.

Hayley Bruce Oct 7, 2016 · #2

#1 Hi Charles, thank you for the feedback. I know I have to work on the graphics, a new skill I need to acquire.

Charles David Upchurch Oct 7, 2016 · #1

You're onto somethong good here, @Hayley Bruce.

Overall, most of these ideas have been presented before (with different words), but that's fine! I like that you didn't just use the typical jargon like CTA (call to action). After 6,000 years of development in human communication, it's not easy at all for us to come up with something totally novel.

One suggestion: you might want to convert your graphic of communication quadrants by leaving out the lines which appear to be (but are not, I think, intended to be) vertical and horizontal graphing axes. If a reader thinks about how those axes might be labeled, or how the two axes relate, vertically vs. horizontally, that would be a distraction from your main point. Without the "axis" lines your point (about good communication being the result of an intentional process) would be more clear.

Ironically, you actually DID one thing at several points which was a great answer to your ending question of
"How do you know this communication technique will work?"
That is, you asked us, your readers, for feedback along the way.

Asking questions is one of my favorite ways of engaging audiences in what I am communicating. Just be careful, especially if your communication is live, that you don't only ask questions where you expect one specific answer.

Listeners, and readers, will often surprise you with their answers. That's another thing that I like about asking genuine questions: I always have the opportunity to learn from the answers!