Personal Branding or just self indulgence...

I got it in my head a couple of weeks ago I needed to update my professional photograph as part of my ongoing, ever evolving personal branding to ensure I’m portraying an image that reflects my value. It’s a classic marketing pursuit.

Yes that is exactly what I was doing — keeping my Brand Equity front and centre using the subtly of a photograph to reinforce it.

And then I started to blog for no other reason than if you want build a personal brand you need to articulate its value.

Over the years I have evolved my web site and expanded my social channels but I hadn’t done anything with that original photograph. Why get a new photograph now after all this time? Maybe it was the desire to keep my brand and image fresh, or maybe the belief that social media photographs shouldn’t be “too dated”, or simply a belief there were subtle changes in who I am, or what my value has become. Whatever the reason, it seemed new photographs were the only way to get the message across to support my personal (and professional) branding efforts.

Arguably I’ve done a reasonable job of couching this in my personal branding strategy… although I suppose I’m just indulging myself by showing off my new pictures and how the natural light captures my features nicely.

In either regard, you have to admit Phillipa takes a fine photograph.

iamgpe

PS — OK, OK… it’s self indulgent. But then again, isn’t that an important component of effective Personal Branding.