You're a Millennial - I don't think so.......
So, let's be controversial about Millennials and look at this by looking at a entry according to Wikipedia, a Millennial is:-
Millennials (also known as the Millennial Generation  or Generation Y, abbreviated to Gen Y) are the demographic cohort following Generation X. There are no precise dates for when the generation starts and ends; most researchers and commentators use birth years ranging from the early 1980s to around 1994.
but I refer you back to Wikipedia which says......
A millennium (plural millennia or millenniums) is a period of time equal to 1000 years,  also called kiloyears. It derives from the Latin mille, thousand, and annus, year. It is often, but not always, related to a particular dating system.
So, Millennium is based around 1000 years meaning the last Millennium was circa the year 2000 and if we follow the birth circle of pregnancy being nine months and allowing for babies to be born early; lets assume that babies are conceived during the period of March 1999 to December 2000, we are looking at babies being born around November 1999 through September 2001.
Therefore, a Millennium baby is someone born during the this period of Q4 1999 to Q3 2001 and thus is in my opinion a Millennial!!
As I look at things and discuss with many people, the age groups that as business people we should really be looking at, are broken down in to SEVEN Generation Groups:-
- Greatest Generation - People that are born upto 1945
- Baby Boomers - People born between 1946 and 1964
- Generation X - People born between 1965 and 1984
- Generation Y - People born between 1985 and 1999
- Millennials - People born between 1999 and 2001
- Generation Z - People born between 2001 and 2009
- Generation Alpha - People born after 2010
Thus, looking at the Wikipedia entry for Millennials stating a Millennial is someone born from the early 1980's to around 1994, how can a person be a Millennial also be a Generation X'er and Generation Y'er?
These are three different age groups with different mind-sets and developed/grown-up around fundamental differing times in respect to Marketing, Manufacturing, Business and more importantly Technology!
Also, these are people that behave differently and thus we need to make sure we are covering all bases when we come to servicing our clients with helping them with their Business, Digital, Marketing and Social strategies. We need to be making sure we are truly looking after clients and factoring in all - yes all - SEVEN Generation Groups!
Each group has different way they behave when it comes to marketing and technology as well as how they like to engage. If you really look back at the Greatest Generation and Baby Boomers plus Generation Y through to Generation Z - these five groups all like to embrace engagement which we all know is based on the ethos of Social Telling and Social Telling. Which again, as we know, is all built around the foundation of Social Engagement.
The question I ask you is....
are you really looking at these seven generation mind-sets or are you just thinking one size fits all and carry on using the mind-set of Sales and Marketing from 1995 (if not earlier) through to circa 2005?
truly looking at how people behave and interact in everyday life and adopt the right Social tools to deliver Social Engagement?The time has come to stop listening to all these experts and gurus who have made themselves famous (and lots of money) off the back of "Sales and Marketing" programmes that people like you and I in our every personal lives do not like and want but actually start behaving and offering what the ordinary person in the street wants......