Ian Calvert en Millennials, Social Marketing Solutions, Business IBM VIP Futurist Influencer • IBM 8/6/2016 · 2 min de lectura · +900

You're a Millennial - I don't think so.......

You're a Millennial - I don't think so.......

So, let's be controversial about Millennials and look at this by looking at a entry according to Wikipedia, a Millennial is:-

Millennials (also known as the Millennial Generation [1] or Generation Y, abbreviated to Gen Y) are the demographic cohort following Generation X. There are no precise dates for when the generation starts and ends; most researchers and commentators use birth years ranging from the early 1980s to around 1994.

but I refer you back to Wikipedia which says......

A millennium (plural millennia or millenniums) is a period of time equal to 1000 years, [1] also called kiloyears. It derives from the Latin mille, thousand, and annus, year. It is often, but not always, related to a particular dating system.

So, Millennium is based around 1000 years meaning the last Millennium was circa the year 2000 and if we follow the birth circle of pregnancy being nine months and allowing for babies to be born early; lets assume that babies are conceived during the period of March 1999 to December 2000, we are looking at babies being born around November 1999 through September 2001.

Therefore, a Millennium baby is someone born during the this period of Q4 1999 to Q3 2001 and thus is in my opinion a Millennial!!

As I look at things and discuss with many people, the age groups that as business people we should really be looking at, are broken down in to SEVEN Generation Groups:-

  • Greatest Generation - People that are born upto 1945
  • Baby Boomers - People born between 1946 and 1964
  • Generation X - People born between 1965 and 1984
  • Generation Y - People born between 1985 and 1999
  • Millennials - People born between 1999 and 2001
  • Generation Z - People born between 2001 and 2009
  • Generation Alpha - People born after 2010

Thus, looking at the Wikipedia entry for Millennials stating a Millennial is someone born from the early 1980's to around 1994, how can a person be a Millennial also be a Generation X'er and Generation Y'er?

These are three different age groups with different mind-sets and developed/grown-up around fundamental differing times in respect to Marketing, Manufacturing, Business and more importantly Technology!

Also, these are people that behave differently and thus we need to make sure we are covering all bases when we come to servicing our clients with helping them with their Business, Digital, Marketing and Social strategies. We need to be making sure we are truly looking after clients and factoring in all - yes all - SEVEN Generation Groups!

Each group has different way they behave when it comes to marketing and technology as well as how they like to engage. If you really look back at the Greatest Generation and Baby Boomers plus Generation Y through to Generation Z - these five groups all like to embrace engagement which we all know is based on the ethos of Social Telling and Social Telling. Which again, as we know, is all built around the foundation of Social Engagement.

The question I ask you is....

are you really looking at these seven generation mind-sets or are you just thinking one size fits all and carry on using the mind-set of Sales and Marketing from 1995 (if not earlier) through to circa 2005?


truly looking at how people behave and interact in everyday life and adopt the right Social tools to deliver Social Engagement?

The time has come to stop listening to all these experts and gurus who have made themselves famous (and lots of money) off the back of "Sales and Marketing" programmes that people like you and I in our every personal lives do not like and want but actually start behaving and offering what the ordinary person in the street wants......


To learn and discover more about Ian Calvert - please feel free to connect via his various Digital and Social platforms presence at www.IanCalvert.tel

Randy Keho 9/6/2016 · #13

Who dreams up these monikers, anyway? As labels, they're of no use at all. Each generation appears to be slighted just a little more than the previous. It begins with the Greatest Generation. Who can beat that? But, the most recent, which is actually #7, is Generation Alpha. What? Have the first six been given up on and we have to start all over, again? And, as long as we're addressing Millennials, how were they allowed to interrupt the alphabetical order that, for some reason, was started with X. Perhaps, that's why they've become the problem child of the generations. I'm glad to be a Baby Boomer. It sounds kind of sexy, doesn't it?

Gert Scholtz 8/6/2016 · #12

@iancalvert. Only yesterday I gave a workshop to a group of Generation Y. It was interesting to me how highly this age group values loyalty - friends, work and family.

Pamela 🐝 Williams 8/6/2016 · #11

LOL, Paul, I believe you are the World's Oldest Millennial! You're also right about some millennial being tired of the word millennial. Use that word around my daughter and you get a loud UGH! According to Ian she is a Gen Y and not a millennial! I'll have to let her know so she can adamantly state; I am not a millennial! with a huge smile on her face. #9

Mark Tillman Davis 8/6/2016 · #10

God, someone please find a cure for Millennial Special Snowflake Obsession Disorder


#3 @Pamela L. Williams, even Millennials are fed up of hearing about Millennials. I am the self-appointed World's Oldest Millennial. I too have throwaway emails to download stuff. FYI: If anyone wants a GREAT digital business idea, create email addresses that have a 1 hour lifespan for just that purpose

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Ian Calvert 8/6/2016 · #8

#7 Thanks @Catalina "Cat" Gálvez Urrutia and something we could all really adhere to in so many ways! You've just given me another thought to raise with beBee actually - thank you :-)

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NO one 8/6/2016 · #7

#6 This example is so accurate I've actually witnessed this before. A friend of mine has infinite pages in his email with confirmation emails and newsletters that he's never going to open.

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Ian Calvert 8/6/2016 · #6

#1 Yes David we do need to make sure we pay attention to the Generations as if we don't, we are leading these people/companeis down the wrong avenue! Take for example "email marketing" - what is the point of doing all this, when Gen Y and Gen Z are starting to give email addresses they never look at, just so they can register or download items? The real email addresses they rarely use, are kept for important things they don't with companeis that will market to them.

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