Jacob Molz en bots, Proactive Operations, Software Director, Marketing & Sales Operations • 24/7 Software 7/12/2017 · 2 min de lectura · ~100

DON'T LET "GRINCH BOTS" STEAL THE ‘PROACTIVE’ FROM YOUR OPERATION

DON'T LET "GRINCH BOTS" STEAL THE ‘PROACTIVE’ FROM YOUR OPERATION

“Then he got an idea, an awful idea. The Grinch got a wonderful, awful idea,” Samantha Raphelson begins in their recent NPR article entitled “Grinch Bots' Attempt To Steal Christmas By Driving Up Toy Prices.”

“I know just what to do, the Grinch laughed in his throat. All it will take is a few keystrokes,” Raphelson continues.

“But of course he didn't actually muse. Because the Grinch in this case is a bot. It's automatic. It doesn't snooze,” they write.

According to the NPR piece, “Online scammers with an arsenal of cyber bots are stealing Christmas by buying up the most popular toys of the season and selling them for a hefty markup on third-party sites such as Amazon and eBay.”

Can you begin to see why this caught our attention and worried us a bit?

The article continues that “while the demand for the hottest toys is particularly high this time of year, shoppers are competing against a growing army of bots. For years, scalpers have taken advantage of software robots to scoop up event tickets, but now scammers are employing the same tactics to cheat Christmas shoppers,” shares MSNBC anchor and economics correspondent Ali Velshi, in Raphelson’s article.

“Sen. Chuck Schumer is calling on retailers to crack down on ‘Grinch bots’ who use complex software to identify the product page of a popular toy before it even goes on sale. The program rapidly purchases thousands of products before customers have time to buy them,” explains Raphelson in their article.

Now do recognize our concern?

The emergence of bots shows the potential for criminals to threaten organizations. Your property is no different.

This fact gives us anxiety – it pushes us to build the best software for customers.

We know criminals are getting smarter.

But, it’s up to you to ensure the criminals don’t cripple your operation, removing the ‘proactive’ from your proactive operation.

THWART CRIMINALS FROM STEALING YOUR PROACTIVITY

We get it; chances are your team might never find themselves fighting a bot intrusion.

Then again, we never know.

Agree?

But, the point of this article is not about “Grinch Bots” themselves.

It’s how advanced technology like it