Jacob Molz in Proactive Operations, Tesla, Goal Setting Vice President, Marketing & Sales Operations • 24/7 Software Oct 5, 2017 · 2 min read · ~100



“Tesla gets more than its fair share of media hype, but it appears to be stumbling in the spotlight,” writes Sonari Glinton in their recent NPR article entitled “Out Of The Gate, Tesla Stumbles On Its Mass-Market Car.”

“Citing ‘production bottlenecks,’ Tesla reported this week that it delivered only 220 Model 3 sedans and produced 260 in September. That's far below some pretty ambitious goals set out by its CEO, Elon Musk,” the article continues.

According to Glinton’s piece, “For Musk, the Model 3 is not just Tesla's make-or-break car, it's the company's reason for being. The company predicted in previous months that it expected production to ‘achieve a rate of 5,000 Model 3 vehicles per week by the end of 2017.’

The NPR article continues that “Tesla predicted annual production would climb over the next few years to more than 500,000 vehicles. That ramp-up was expected to be difficult, but Musk said on said on Twitter that the company could smash through expectations.”

The insight here is clear. Do you see it?

It’s a challenge our customers are often faced with when moving to Proactive Operations.

As a leader, you know what your goal is.

But the future is unknown – which can make the change to a proactive software platform a little scary.

We get it, but we also know how the result looks. The work along the way is worth it. Trust us.

There’s no question: running a proactive operation drastically reduces your risk and greatly enhances the experience of your customers.

But, of course, it’s not perfect right out of the gate.

There’s work to be done. There’s improving and optimizing on a daily basis.

"Elon Musk said it best himself — the Model 3 will put Tesla in 'manufacturing hell' for a while,’ says Akshay Anand, an executive analyst at Kelley Blue Book. ’Producing a vehicle is one of the most complex tasks a company can take on, and something Tesla has dealt with before,” writes Glinton.

Moving to Proactive Operations doesn’t mean you’ll be at 100% performance. It says your operation is going to work its tail off before seeing the light at the end of the tunnel.

But, you’ll be a whole lot closer than before just by getting started.

Are you ready?


Do you know how to execute Proactive Operations? We’ll give you a quick overview now.

The methodology is designed to cover all aspects of your operation.

  • Strategy
  • Infrastructure
  • Technology

Each part is crucial and must be addressed in the order outlined above.

The Strategy is where you set the goals.

Tesla set a goal to produce more than 500,000 Model 3’s over the next few years. Don’t be afraid to make your goals ambitious either.

Address each area of your operation during this exercise and what you need to get done. You should use the ACDA Principle™ to help.

Look at:

  • Awareness
  • Communication
  • Documentation
  • Analytics

What do you want to accomplish? What do you need in place for real-time communications? How can you reduce your risk? How do you enhance the experience of your customers?

Define those goals here today.

Then, develop the activities that’ll get your property’s operation to where it needs to be.

Now, you know not to expect 100% efficiency and effectiveness out of the gate.

There will be hiccups, bottlenecks, and setbacks along the way that drives you to evaluate your processes.

But, just like Elon Musk and his Tesla team – you too can do all the things you set out to achieve.

Creating memories for your customers is your operation’s ‘reason for being’ anyway, right?

You’ve got to get it right.

Start today.


When you strive for perfection, you can achieve excellence. That’s how Tesla operates. It’s also how we work and believe it’s a good model for all property operations to follow.

You don’t have to be operating at 100% performance out of the gate. But, by employing Proactive Operations, you can achieve your ambitious goals sooner than later.