5 Ways To Get More Website Traffic
Wouldn’t you want to implement new techniques that result in higher traffic to your website? Of course, who would! It makes sense that you would want to generate more traffic to your website. Higher traffic can have great results, from increasing conversions to giving your brand some additional exposure.
It’s already known that in order to get higher traffic, it all depends on how active you are in marketing your website. If your content is engaging, SEO friendly, and well-written, it can be an effective way to attract and drive new traffic, just ask an seo consultant.
Let’s consider five tried and true ways to increase traffic to your website that you might not have been aware of.
Search Engine Traffic
Search is still the number one channel that users take to reach your website.
Some tips to increase search engine traffic include:
Increasing the amount of links your website contains through guest posts or manual outreach
Inserting keywords into meta tags and page copy that users search for
Publishing consistent content to craft authority and thought leadership
Social Media Traffic
Social media traffic is based on how connected you are to the people around you. In other words, how relevant is your content to the visitors of your page? To make the most out of your social media platforms in generating the desired traffic, you should think about including links to your website that are connected to your social media platforms and actively answering any messages that may come through. Being an engaged social media user will help to expand the base of people you can reach.
Another way to generate traffic is the old fashion way of using email marketing. This is not the most vigilant way to do it but it is the best way to invite individuals to come back to your site. You can collect user’s email addresses in-store or online by setting up a landing page and including a call-to-action form field. Email marketing has been found to not only increase website traffic, but also customer retention.
Hosting a Webinar
Use a webinar to offer valuable tips, advice, and strategies that can help others in your industry. Be sure to allow people to ask questions and make sure they pre-register so you can remarket content to those who don't attend. This strategy works great if you’re trying to establish your brand as an authority or yourself as a thought leader.
Speeding Up Your Website
Did you know that speed is a crucial element to generate web traffic? A speedy website can increase traffic, whereas, websites that are slower to navigate can result in high bounce rates.
Think of this example. You are clicking on a site that takes three seconds or more to load, you are more than likely to become irritated, leave it and try a new one. If this is similar to your current website, then it can lead you to lose new visitors and frustrate current visitors.
Another thing to keep in mind is that, search engines usually rank slower websites lower. Here are a few things you might need to do in order to speed up your website:
Reduce image sizes
Enable browser caching
Reduce the number of plugins; etc.
By executing these new techniques you’ll be sure to increase your web traffic and hopefully your sales in the process.