How Apps Are Changing The Entertainment Industry
For tech-savvy millennials, it can be difficult to remember a time when we didn’t have the world at our fingertips. With mobile apps for literally everything, we basically don’t even have to leave the house for entertainment anymore. Before we had access to streaming services like Netflix and Hulu, most people had to physically go to a Blockbuster and hope that their movie of choice hadn’t already been rented out. Even movie rental kiosks like Redbox don’t seem to be as popular as they once were. So what caused the shift from traditional rental services to at-home streaming services?
In 2007, Netflix introduced a streaming service that allowed members to watch movies and tv shows from their computers for a small monthly fee. Hulu was the next streaming service to follow suit, and after the last remaining Blockbusters closed their doors in 2014, online streaming services became the new norm. Since then, it seems like almost every major cable tv channel, as well as premium cable channels like HBO, have launched their own apps that allow us to watch our favorite movies and tv shows from virtually anywhere. Many online streaming services have even started offering original shows (i.e. Netflix’s Stranger Things and Hulu’s The Handmaid’s Tale) in an effort to bring even more revenue to their respective platforms.
Aside from streaming services, there are countless other kinds of apps that are changing the landscape of the entertainment industry. Talent booking apps like Damon Wayan’s Jr.’s Special Guest App allow users to hire talent to perform at parties and private events from their phone. These types of apps keep things simple for the user and allow them to view performer profiles and choose one that suits their event. The days of having to physically seek out talent are long over, and many of today’s actors, musicians and comedians are being scouted via apps and social media platforms. Another social media platform, YouTube, has really taken off in the last few years, and some of today’s highest paid stars began their careers by posting videos to the site.
The entertainment landscape is constantly evolving and changing, and mobile apps are changing along with it. With more at-home streaming services and entertainment apps than ever, it will be interesting to see what 2018 brings.