Jared 🐝 Wiese en Résumé, Career Development, Job Search 🐝 Brand Ambassador •Business Analyst •Résumé/Profile WRITER •Lifehacker|Strategist|Coach • beBee 13/10/2016 · 2 min de lectura · 3,2K

Burn Your Résumé for beBee or LinkedIn? Not so Fast...

Burn Your Résumé for beBee or LinkedIn? Not so Fast...

Some say you should swap résumés for online profiles. I disagree. I wish it were that easy!

We have no control over what companies need from applicants. Most still have Applicant Tracking Systems, which need content that only a "Black Hole" understands.

Worse, we cannot spend an hour on each application, only to have it last 6 seconds before an HR person throws it away. So what CAN we do?!

Purpose

Steve Blakeman made a compelling case for dropping traditional résumés for online profiles instead. Let's clarify the purpose of both and how you can increase your "résumé presence". 

The first step to getting a job is an awesome profile that has enough key search terms, but also gets people interested. It says, "Hey! Look at the STORY of all I have done!" It is not meant to have all résumé content but should get them wanting to see it. It should be mainly in the first person, telling your story that they can relate to. Focus on the compelling reasons they should look into YOU - how you stand out. (The cover letter used to serve this purpose, but nobody looks at those anymore.)

In short, your résumé should list your relevant achievements and top skills as "WHAT I can do for YOU". Still not HOW. (That comes in the interview!) Oh, and please avoid fluffy subjective statements, like "Highly qualified", "Results focused" and "Successfully"!

Timing is Everything

Research proved we only have 6 seconds to show our value...

This is important. Whether it is a paper résumé or online profile, I suggest the 6 seconds holds true. 

Based on this research and being an interviewer myself, first impressions are critical. It comes down to the first key things people read about you.

Your Call to Action

Both LinkedIn and beBee offer profiles for professionals, but are different. Let's take a look.

  • On LinkedIn, the first thing interested people see about you is your Headline. Per Andy Foote, you have 120 characters for that. PLUS, people see it by hovering over your name anywhere on the platform! Awesome.
  • On beBee, it defaults to a reverse of the first 2 lines of your top (most recent) job in the Experience section. You only see it by searching all Bees or going to a Bee's profile. So, it simply shows twice on the profile page. No hovering. No customization of even 1 character. :(

Time to Shine

Then you get to the meat of it all. Your chance to shine, once you grabbed their attention.

  • LinkedIn gives you 2,000 characters for the Summary. 2,000 sticky, sweet and golden characters to tell YOUR story!
  • beBee only has a top "Quote" of 292 characters. Short and better-be-sweet / bittersweet.

Tell Your Story and Stories

Do you want to tell your story or a bunch of stories?!
  • The ironic thing about LinkedIn is that once you create a full profile, you may still be hardly noticed! You need to get your profile right with a S.T.A.R. Story to get noticed. For stories (posts), it is much harder to get noticed nowadays. Of course, it is still possible. In short, you need great content, concise formatting and active engagement. Think cell phones and short attention spans!
  • On beBee, you have better views, a thirst for content and your engagement is better. You can make tons of honey (stories) on beBee. Yet THE story, YOUR story could be a lot better on beBee. Come on, beBee!!

Summary

  • You want people to know your “value statement” as soon as possible online. On LinkedIn your Headline and Summary can be buzzing, but on beBee it stings.
  • Once you catch the reader’s attention, you need to get them to keep reading. LinkedIn gives ample room for you to tell your story. beBee makes it a struggle.
  • If you want a job, you better have an All Star LinkedIn profile. If you want engagement, buzz over to beBee. Once you sting ‘em, better have a link to your LinkedIn profile ;)

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I really appreciate that you are reading this. If you enjoyed it, please like, comment or share! If you would like to read my future buzz, please follow me!

Photo credit: Steve's post

Want more help?

I have been in business and IT for over 25 years. I can help you find your business value, get more traction on LinkedIn and take charge of your career.

Proof? I got my last job from a simple tweak to my LinkedIn profile.

Let me know if I can help you with your Résumé or LinkedIn at jaredjwiese@gmail.com #TTCS - Techie Teammate Career Services

#Résumé#PersonalBrand#CareerAdvice



Harvey Lloyd 19/10/2016 · #49

Some good thoughts on managing your resume. I would think this approach would also survive a B2B examination Good read @Jared Wiese

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Gerald Hecht 19/10/2016 · #48

#47 @Jared Wiese yeah that should do it

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Jared 🐝 Wiese 17/10/2016 · #47

#42 Hi @Charles David Upchurch. Thank you so much for clarifying. Sorry for misunderstanding your intentions. In #39 I was trying to show I had done my due diligence. I can see how the link might not be noticed.

The issue we posters have is that when you see the blurb of a post on a wall, you only see the first ~250 characters. Those are precious up-front words to capture the reader's attention and let them know what your article is about. If you start by giving a long link to any post, the summary message may be lost. As it stands, I have updated the post to list and link to Steve's post up front:

'Steve Blakeman wrote a great post, "Burn your résumé... LinkedIn has made it obsolete", and made a compelling case for companies dropping traditional resumes - burning them, in fact - for online profiles instead. I wish it were that easy!

The problem i...'

... and I added Steve's link again with the end photo credit.

I may have now lost my main problem statement, but maybe it is clearer this way. Hopefully I am doing better. :) It's a balance.

All the Buzz...

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Gerald Hecht 16/10/2016 · #46

#39 @Charles David Upchurch I t may help to read them in an environment/state of mind that is relatively distraction free, that way you can comment in a coherent manner that is germane to the content. This maintains the dynamic of a discussion much more effectively than continually apologizing for commenting in the wrong forum, etc.

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Gerald Hecht 16/10/2016 · #45

#40 @Jared Wiese You are most welcome; I think this the ideas discussed here are worthy of such.

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Gerald Hecht 16/10/2016 · #44

#41 @Lisa Gallagher Thank you for saying that; I don't often feel that my opinions are deemed worthy of attention.

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Gerald Hecht 16/10/2016 · #43

#42 @Charles David Upchurch I see; BTW --try not to "protest too much" (it's a literary allusion/parable thingie); it may prove to help you in articulating facts/comments in the future,

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Charles David Upchurch 16/10/2016 · #42

#28 #39
1) I had no idea that there was a link under the main photo. I only tried it after your comment #39.
2) You stated "Steve Blakeman wrote a great post"... of course you did. I did NOT suggest that you were trying to take "credit or anything from Steve Blakeman."
That wasn't my point at all. I was just hoping that you would add a link to the article that you had already properly mentioned.
3) I did not see the link "(See https://www.bebee.com/producer/@steve-blakeman/burn-your-resume-linkedin-has-made-it-obsolete for Steve's original post.)" when I first read the article. If it was there, I apologize for missing it.

I'm not trying to make anyone look bad. I just made the mistake of making a suggestion publicly which I should have either not made at all, or I should have made it privately. Instead of being helpful, I appear to have angered you, and for that I am also sorry.

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